#United States #Wilmington #Mexican Cuisine #Juanita's Foods #George Miketa

Juanita's Foods Welcomes George Miketa as Chief Customer Officer

WILMINGTON, Calif., July 15, 2025 — Juanita's Foods, known for its dedication to authentic Mexican cuisine, has appointed George Miketa as its Chief Customer Officer (CCO). This significant move emphasizes the company's ongoing commitment to enhancing customer relations and expanding market presence.

In this pivotal role, Miketa will oversee all customer-focused operations, playing a crucial role in refining the brand’s go-to-market strategies and fostering valuable partnerships with both consumers and retail entities. With a clear vision for promoting traditional Mexican food products, he aims to strengthen Juanita’s market position and ensure the delivery of authentic flavors that resonate with loyal customers.

Jody Jordan, Chief Operating Officer of Juanita's Foods, expressed enthusiasm about Miketa's leadership. “George brings a deep insight into customer strategy and has a remarkable history of fostering successful retail collaborations. His involvement is crucial as we aim for sustainable growth while honoring our legacy of crafting exceptional Mexican cuisine that our consumers cherish.”

Miketa steps into his new role equipped with extensive experience in the consumer packaged goods sector. His previous leadership positions at prominent companies like Conagra Brands, Treehouse Foods, and SunOpta attest to his capability in spearheading market share expansion and customer engagement strategies. At Conagra, he successfully led initiatives that increased brand visibility and strengthened client relationships, making him an ideal fit for Juanita’s Foods.

In response to his new appointment, Miketa shared his excitement about joining a company with a rich history and strong passion for authentic Mexican traditions. “It’s an honor to be part of Juanita’s Foods, where my focus will be on maximizing customer partnerships and crafting added value for our consumers. The dedication this company has towards authentic flavors aligns perfectly with my professional ethos.”

Miketa’s appointment not only underscores Juanita's Foods' focus on customer-driven innovation but also reflects the company’s strategy to continually enhance operational excellence as it solidifies its leadership in the authentic Mexican food market.

Established in 1946, Juanita's Foods is synonymous with traditional Mexican soups, sauces, and hominy across the United States. The brand takes pride in its commitment to upholding authentic culinary practices, utilizing age-old recipes to deliver the true essence of Mexican cuisine to consumers nationwide.

As Miketa embarks on this journey, his leadership is expected to leave an indelible mark on Juanita’s Foods, helping the brand stay at the forefront of the Mexican food industry while enriching the customer experience.

About Juanita's Foods

Founded over seven decades ago, Juanita's Foods remains a leader in producing authentic Mexican food products, vowing to honor and preserve the rich culinary heritage of Mexico. The company’s dedication to authenticity and quality continues to captivate consumers, ensuring that every spoonful reflects the vibrant flavors of Mexican tradition.