#Japan #Tokyo #Kao #Atre Kameido #Elmal

Experience the Plush Toy Bathhouse at Atre Kameido

On November 29, 2025, Atre Kameido, operated by Atre Co., Ltd. based in Shibuya, Tokyo, is set to host an extraordinary event in collaboration with Kao Corporation. This event, titled "Favorite and Forever! Festival", will introduce the world's first bathhouse specifically designed for plush toys, where attendees can clean their beloved stuffed animals with the stylish laundry detergent, Elmal. This unique experience symbolizes the combination of creativity and sustainability, inviting families and individuals alike to partake in a delightful day of enjoyment and learning.

About the Event

The event will unfold at Atre Kameido, located at 5-1-1 Kameido, Koto City, Tokyo. On the day of the event, participants will gather in the spacious 7th-floor atrium, which will be transformed into an enchanting haven for plush toy enthusiasts. If the weather permits, activities will also spill out onto the rooftop garden, offering refreshing views as guests immerse themselves in the festive atmosphere.

Special Features

1. Elmal Bath for Plush Toys: Participants can bring their own plush toys to experience the Elmal bath, where they will be thoroughly cleaned using Kao's signature detergent. Each participant will receive an exclusive Elmal washing net as a souvenir.

2. Re EMAL CLOSET: A community initiative emphasizing sustainability, this area allows attendees to donate gently-used clothing that can be washed and reused, promoting a cycle of giving and environmental consciousness. Visitors are encouraged to find their new favorite item from the donated clothes.

3. Laundry Knowledge Quiz: Gain laundry tips by engaging in the “O-senta Quiz” set up throughout the venue. Participants can solve fun quizzes while waiting for their plush toys to dry, with special prizes awarded to the first 100 participants who complete all the challenges, including samples and postcards inspired by the bathhouse experience.

Event Schedule

• - Date & Time: November 29, 2025, from 11:00 AM to 4:00 PM
• - Location: 7th Floor Atre Hall A&B / Rooftop Garden 'Soraito Hiroba' (weather permitting)
• - Capacity: Each session accommodates three groups with a 20-minute rotation.
• - Registration: Pre-registration is required starting November 12, 2025, at noon via the official Atre Kameido website.

Character Appearance

Additionally, the event marks a special appearance of Elmal-chan, the official character of Elmal detergent, on the Kamele-chan and Mimi-chan official Instagram account, launched in April 2025. Attendees can catch delightful moments of Kamele-chan washing her plush toy at the bathhouse, creating an engaging and immersive experience.

Atre Kameido Overview

Facility Name: Atre Kameido
Location: 5-1-1 Kameido, Koto City, Tokyo
Hours of Operation: Shopping: 10 AM - 9 PM, Restaurants: 11 AM - 10 PM
Store Count: Approximately 119 stores
The venue spans 8 stories above ground and 1 below, with a total floor area of approximately 35,994 square meters. As a central shopping hub, it hosts a myriad of shops and restaurants, attracting visitors from all over.

Kao Corporation Background

Name: Kao Corporation
Location: 4-1-18 Ebisu, Shibuya, Tokyo
Founded: April 2, 1990
Business: Management and operation of station buildings.

Join us for a remarkable combination of fun, sustainability, and creativity at Atre Kameido’s plush toy bathhouse event, where your cherished toys can receive the care they deserve while contributing to an eco-friendly community!