Exciting New Rice Balls from NewDays: A Burst of Flavor and Quality!
NewDays, operated by East Japan Railways Cross-Station Retail Company, is set to launch an exciting new line of rice balls under its original brand "NewTas" on May 19th. These rice balls are designed to deliver not just great taste but significant visual impact as well. The theme, "Gutsusugo!" which translates to "Incredible Ingredients!", encapsulates the essence of this new offering. The standout products will include two varieties inspired by sushi and a rice ball designed to evoke the popular "Ebi Senryo Chirashi" bento from Niigata.
The new rice balls, including the "Hand-Rolled Rice Ball" and the "NewTas Premium Rice Ball," will feature the exceptional "Michi no Ku Kankai Nori" seaweed sourced from Miyagi Prefecture. Known for its rich aroma and delightful texture, this seaweed pairs exquisitely with the rice for an unforgettable gustatory experience. Customers are guaranteed to exclaim "Nori Uma!" or "Tasty Seaweed!" after trying these delightful dishes.
In addition to these new arrivals, a variety of flavored seaweed will make its debut, utilizing high-quality Korean seaweed. This new flavor series follows previous successful products, including "Ebi Soy Sauce Nori," "Wasabi Flavored Nori," and assorted seasoned nori products, promising a delicious journey through flavors with every bite.
To celebrate the launch of these new rice balls, NewDays will hold a special promotional event from May 26th to June 1st. During this period, customers who purchase two rice balls will receive a complimentary 600ml bottle of Oi Ocha green tea with their receipt—encouraging patrons to dive into the scrumptious offerings of the NewTas line during this limited-time promotion.
The three standout items from this launch include:
1. Sugo Oshi Seafood Rice Ball (420 yen) - Featuring a one-handed seafood bowl experience, this rice ball includes sushi rice topped with salmon, tuna, and tobiko, finished with egg strands and salmon roe for immense satisfaction.
2. Sugo Oshi Salmon Sushi Rice Ball (390 yen) - This rice ball showcases an abundance of salmon, comprised of marinated salmon, salmon slices, and salmon flakes, providing a delightful sushi experience right in your hand.
3. Shibata Sanshinken Ebi Senryo Chirashi Rice Ball (360 yen) - Inspired by the famous bento box from Niigata, this rice ball includes seasoned vinegar rice, and toppings of eel, kohada, shrimp, and squid, beautifully hidden under a layer of egg sheet, promising a rich blend of flavors.
Miyagi Prefecture has become synonymous with high-quality nutrient-rich seaweed, known as Kankai Nori, thanks to the convergence of the cold and warm ocean currents creating rich fishing grounds off the coast. This exceptional seaweed's robust flavor enhances our rice balls significantly. Not to be overlooked, the new offering of Ikura Honzen Soy Sauce Rice Ball (330 yen) features plump, savory salmon roe wrapped in rice while using the Michi no Ku Kankai Nori for that extra special touch.
For those who prefer variety, other exciting hand-rolled options include:
Don't miss out on NewDays' exciting new range of rice balls! Check them out at your nearest NewDays, especially in Tokyo, Shizuoka, Nagano, Miyagi, Fukushima, Yamagata, Iwate and Niigata stations. Find out why NewDays is making headlines in the world of convenience stores by creating products under the concept of "Creating New Desires" for everyone, embodying an innovative approach to everyday snacking.
As part of ensuring convenience enriched with variety, NewDays continues to expand its store presence and innovative products, solidifying its reputation in Japan’s retail scene. Whether you’re commuting or on the go, NewDays promises to keep your taste adventurous while staying consistent and quality-driven.
The new rice balls, including the "Hand-Rolled Rice Ball" and the "NewTas Premium Rice Ball," will feature the exceptional "Michi no Ku Kankai Nori" seaweed sourced from Miyagi Prefecture. Known for its rich aroma and delightful texture, this seaweed pairs exquisitely with the rice for an unforgettable gustatory experience. Customers are guaranteed to exclaim "Nori Uma!" or "Tasty Seaweed!" after trying these delightful dishes.
In addition to these new arrivals, a variety of flavored seaweed will make its debut, utilizing high-quality Korean seaweed. This new flavor series follows previous successful products, including "Ebi Soy Sauce Nori," "Wasabi Flavored Nori," and assorted seasoned nori products, promising a delicious journey through flavors with every bite.
To celebrate the launch of these new rice balls, NewDays will hold a special promotional event from May 26th to June 1st. During this period, customers who purchase two rice balls will receive a complimentary 600ml bottle of Oi Ocha green tea with their receipt—encouraging patrons to dive into the scrumptious offerings of the NewTas line during this limited-time promotion.
The three standout items from this launch include:
1. Sugo Oshi Seafood Rice Ball (420 yen) - Featuring a one-handed seafood bowl experience, this rice ball includes sushi rice topped with salmon, tuna, and tobiko, finished with egg strands and salmon roe for immense satisfaction.
2. Sugo Oshi Salmon Sushi Rice Ball (390 yen) - This rice ball showcases an abundance of salmon, comprised of marinated salmon, salmon slices, and salmon flakes, providing a delightful sushi experience right in your hand.
3. Shibata Sanshinken Ebi Senryo Chirashi Rice Ball (360 yen) - Inspired by the famous bento box from Niigata, this rice ball includes seasoned vinegar rice, and toppings of eel, kohada, shrimp, and squid, beautifully hidden under a layer of egg sheet, promising a rich blend of flavors.
Miyagi Prefecture has become synonymous with high-quality nutrient-rich seaweed, known as Kankai Nori, thanks to the convergence of the cold and warm ocean currents creating rich fishing grounds off the coast. This exceptional seaweed's robust flavor enhances our rice balls significantly. Not to be overlooked, the new offering of Ikura Honzen Soy Sauce Rice Ball (330 yen) features plump, savory salmon roe wrapped in rice while using the Michi no Ku Kankai Nori for that extra special touch.
For those who prefer variety, other exciting hand-rolled options include:
- - Hand-Rolled Red Salmon (218 yen) - Flavorfully grilled and seasoned with umeboshi.
- - Hand-Rolled Korean Flavor Beef Kalbi Rice Ball (215 yen) - Wrapped in signature Korean seaweed, this hand-rolled delicacy is seasoned with sweet and savory garlic flavor.
- - Hand-Rolled Ebi Mayonnaise Rice Ball (225 yen) - Juicy shrimp, mixed with mayonnaise, encased in flavorful Ebi Soy Sauce Nori.
- - Hand-Rolled Wasabi Flavored Salmon Rice Ball (225 yen) - Finely chopped wasabi mixed into tender chunky salmon provides a tantalizing zest.
- - Hand-Rolled Seasoned Nori Tamago Kake Gohan Rice Ball (198 yen) - Featuring yolks from Yodo Egg, this rice ball combines a smoky soy sauce flavor for a unique spin.
Don't miss out on NewDays' exciting new range of rice balls! Check them out at your nearest NewDays, especially in Tokyo, Shizuoka, Nagano, Miyagi, Fukushima, Yamagata, Iwate and Niigata stations. Find out why NewDays is making headlines in the world of convenience stores by creating products under the concept of "Creating New Desires" for everyone, embodying an innovative approach to everyday snacking.
As part of ensuring convenience enriched with variety, NewDays continues to expand its store presence and innovative products, solidifying its reputation in Japan’s retail scene. Whether you’re commuting or on the go, NewDays promises to keep your taste adventurous while staying consistent and quality-driven.
Topics Consumer Products & Retail）
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