Sasaki Mirei Launches Original Brand 'Mireille' with Exclusive Products and Events

Celebrating the Launch of 'Mireille'

In an exciting announcement, actress Sasaki Mirei introduces her original brand, 'Mireille,' which celebrates its debut with exclusive merchandise set to go on sale online on September 5, 2025, starting at 11:00 AM through HMV & BOOKS online. This is a monumental occasion as it's Mirei's first venture into brand production, and fans and collectors alike are eagerly anticipating these limited-edition items.

Exclusive Merchandise Details

The launch will feature a variety of sets, each containing special items and offering a unique online-only bonus of a choice of photo cards (two designs available). Be aware that once the photo cards run out, the sale of the sets will conclude.

Merchandise Schedule:

- Pre-order Period: Starts on September 5, 2025, at 11:00 AM.
- Shipping Start Date: Expected in late November 2025, in order of purchase.

Merchandise Set Examples:

1. Mireille Fontab Set (6-pack) - Priced at ¥4,700 (including tax)
- Contains 6 random Fontab keychains (11 designs available) and a box of matches (22 sticks), plus a random photo card (A or B).
- Note: Keychain designs are randomized, and double designs may occur.

2. Mireille Fontab Complete Set (11-pack) - Priced at ¥6,600 (including tax)
- Contains 11 random Fontab keychains along with a random photo card (A or B).
- Note: As with the previous set, keychain designs are randomized.

3. Mireille Tokyo Set - Priced at ¥6,100 (including tax)
- Includes a box of matches, a choice of tote bags (2 designs available), an A4 clear file (Tokyo version), a B4 poster (Tokyo version), plus a random photo card (A or B).
- Note: Tote bag designs are not selectable online.

4. Mireille Osaka Set - Priced at ¥6,600 (including tax)
- Features similar contents with an Osaka version clear file and poster.

5. Mireille Full Set - Priced at ¥11,600 (including tax)
- A complete collection boasting various items, including photo cards A and B.

Additional Notes:

- Certain items don't include a Fontab, and tote bags and their designs are preset.
- All items are subject to availability and may be changed or limited based on demand.

Special Event Announcement

To top off the excitement, a Special Talk Show and Photo-Signing event will take place at HMV & BOOKS SHINSAIBASHI on September 13, 2025. Due to overwhelming interest, additional spots will be opened for entries. Customers who purchase eligible products will have a chance to win an invite via lottery—it’s first come, first served until spots are filled.

Event Details:

- Date: September 13, 2025

- Special Talk Show Session 1: 12:00 PM
- Photo Signing Session 1A: 12:30 PM
- Photo Signing Session 1B: 1:30 PM
- Special Talk Show Session 2: 3:30 PM
- Photo Signing Session 2A: 4:00 PM
- Photo Signing Session 2B: 5:00 PM

- Venue: HMV & BOOKS SHINSAIBASHI
- Featuring: Sasaki Mirei

- Special giveaways include name-signed posters for select attendees.

Pre-order and Event Schedule:

- HMV & BOOKS online: Opens September 5, 2025, from 11:00 AM to September 8, 2025, at 11:59 PM.
- HMV & BOOKS SHINSAIBASHI: Opens at store opening time on September 5, 2025, until the limit is reached.

Visit the Exclusive Pop-Up Store

For those interested, a pop-up store themed around 'room dates' will showcase unique photo panels between September 5 and September 15, 2025, at HMV & BOOKS SHINSAIBASHI from 11:00 AM to 9:00 PM.

- A special postcard will be gifted with purchases over ¥8,000 in a single transaction.

Meet the Star

Sasaki Mirei, born December 17, 1999, in Hyogo Prefecture, is not only a former member of Hinatazaka46 but also thriving in acting and modeling. Her charisma and positivity have garnered her a dedicated fan base.