#United States #Atlanta #Life Insurance #Equisoft #VisCalc

Equisoft Expands Its Life Insurance Offerings

Equisoft, a prominent player in the realm of digital solutions for the financial services sector, has recently announced a strategic acquisition that is set to enhance its product portfolio significantly. On January 23, 2025, the company revealed its acquisition of VisCalc, a U.S.-based provider of software specifically designed for life insurance illustrations. This acquisition is poised to broaden Equisoft's solution set, particularly catering to the small and mid-sized life insurance carrier markets.

Aiming for Market Demand

The market for life insurance is evolving, and with it, the demand for innovative and cost-efficient solutions has grown. In light of this trend, Equisoft's acquisition of VisCalc is a decisive step in responding to agents’ needs for affordable and efficient tools. As Mark DePhillips, Equisoft's Senior Vice President for the U.S., stated, the demand is clear: insurance professionals require effective illustration solutions to serve their clients better. This acquisition not only strengthens Equisoft’s presence in the U.S. life insurance sector but also brings VisCalc's robust relationships with various U.S. carriers under its umbrella.

Introducing VisCalc's Innovative Solutions

VisCalc, founded in 2017 in Atlanta, Georgia, provides a SaaS illustration platform that empowers agents with user-friendly and cost-effective tools. Designed with the agent in mind, the software allows for quick implementation while ensuring an enhanced user experience through clear, detailed, and interactive presentations of potential insurance outcomes. The platform's flexibility allows it to operate both as a desktop solution and a cloud-based service, meeting the vast array of demands in today’s digital landscape.

VisCalc's illustration software is fully compliant with North American Insurance Commissions (NAIC) standards, ensuring that life insurance agents can provide the necessary compliance documentation effortlessly. As a result, VisCalc addresses a critical need within the industry for tools that are not only innovative but also accessible for agents working with small and mid-sized carriers.

A Legacy of Innovation

The co-founders of VisCalc, Roger Gertz and Josh DeBoer, bring decades of experience in the life insurance industry to the table. Gertz, a veteran since 1960, has a history of putting clients first and adapting technology to demonstrate the tangible value of life insurance in real-time scenarios. Throughout their journey in creating VisCalc, they focused on agent-centric solutions, establishing a platform crafted by agents, for agents. In Gertz's words, the mission was to innovate the process of insurance illustration to not just meet but exceed client expectations.

Looking Forward

With this acquisition, Equisoft reaffirms its commitment to delivering comprehensive digital solutions that help the life insurance sector navigate the challenges of the modern marketplace. By integrating VisCalc's offerings, Equisoft can provide a more robust service suite that includes not only policy administration and digital sales solutions but also advanced agency management systems and advisory tools.

As these technologies evolve, Equisoft is keen on pushing the boundaries of what they can achieve in collaboration with existing VisCalc clients and its user base. This acquisition positions Equisoft well to lead in the market, reflecting their business-driven approach and their deep understanding of the industry's needs.

In summary, the acquisition of VisCalc by Equisoft is more than just a business move; it represents a strategic alignment with market needs, enhancing service delivery to agents while providing them with innovative tools to better serve their clients effectively. As the landscape of life insurance continues to change, partnerships like this will be essential to meet the demands of a dynamic market and to pave the way for future innovations in the insurance sector.