Exploring Aseer: A Unique Invitation to Experience Saudi Arabia's Hospitality and Culture
A Journey to Aseer: Discovering Saudi Arabia’s Hidden Gem
In a remarkable development for the travel community, the founder of Global Child, Augusto Valverde, received a prestigious invitation to explore the stunning Aseer region of Saudi Arabia, recognized as the “Kingdom of Hospitality.” This opportunity not only highlights the region’s natural beauty but also its rich cultural heritage and potential as a burgeoning travel destination.
An Enlightening Invitation from Local Leadership
Augusto Valverde, who has been engaging with the Saudi culture for the past five years, was personally invited by His Royal Highness Prince Turki bin Talal bin Abdulaziz Al Saud, the governor of Aseer, to join him and a selected group of local leaders. This gathering aimed to showcase the breathtaking landscapes and cultural treasures that Aseer has to offer. Valverde expressed his profound gratitude for the opportunity, describing it as a revealing journey in every sense. “Aseer is a jewel of culture and natural beauty,” he remarked. “I have never encountered a leader as hardworking and visionary as Prince Turki.”
Aseer: A Cultural and Natural Jewel
The Aseer region is famous for its majestic mountain ranges, towns recognized as UNESCO World Heritage Sites, and unparalleled hospitality. As one of the most promising tourist destinations in Saudi Arabia within the framework of Vision 2030, Aseer embodies the spirit of shared humanity and connection that Global Child values. Valverde emphasized, “I want the world to know about the stunning mountains and refreshing climate that Aseer offers year-round.” The region's unique features are reminiscent of Hollywood Hills, suggesting that Aseer is a destination unlike any other.
A Bright Future for Aseer
Valverde highlighted that Aseer is poised to shine even brighter as it prepares to host the World Cup in Saudi Arabia. He believes this will catapult the region into the international spotlight, showcasing its grandeur and hospitality to the world like never before. “It’s Saudi Arabia as the world has never seen it before,” he added, enthusiasm radiating from his words.
Cultural Exchange and Global Recognition
This visit represents a significant moment of cultural exchange, reflecting the mission of Global Child to promote destinations that embody purpose, connection, and inspiration. Over the past year, Valverde’s travels and initiatives have generated over 650 million global impressions and media exposure valued at more than $15 million, amplifying Aseer's profile on the world stage.
Global Child is committed to blending travel, culture, and purpose on a global scale. Future projects include filming in Tuscany with renowned artist Andrea Bocelli, showcasing music and cultural inspiration in Italy, and hosting the inaugural World Childhood Summit in the British Virgin Islands, which aims to bring together thought leaders and influential figures for impactful discussions.
Beyond Aseer, audience engagements will extend to Peru, Aspen, Morocco, and more, each aiming to highlight genuine experiences that inspire viewers to reimagine the world through a lens of purpose and connection.
About Global Child
Global Child Travel & Purpose is an award-winning travel series led by Augusto Valverde, introducing authentic adventures across 34 destinations worldwide. The program, available on prominent platforms, appeals to global audiences, inspiring them to explore the world through the lenses of purpose, adventure, and giving back. Previous partnerships have included high-impact collaborations with organizations such as Visit Qatar and Dubai Tourism, which have significantly enriched the narrative of travel in relation to cultural and human connection.
In a world increasingly seeking meaning and connection, Aseer stands out as a beacon of possibility, and with leaders like Valverde at the forefront of this narrative, its story is just beginning to unfold.