#Japan #Tokyo #Suica Penguin #Becks Coffee #Anniversary Menu

Becks Coffee Shop 30th Anniversary Celebration

Becks Coffee Shop, operated by JR East Cross Station Food Company, proudly announces a series of celebrations leading up to its 30th anniversary on July 20, 2025. As a part of their gratitude to loyal customers, they are unveiling various campaigns, including the third installment featuring a specially limited menu starting on October 1, 2025.

Limited Edition Items for the Anniversary

To commemorate this milestone, Becks is bringing back the beloved Clubhouse Sandwich with Basil Chicken, which has delighted patrons since its introduction in 2000. This nostalgic dish is making a limited-time return, responding to customer demand for a taste from the past. Alongside this iconic sandwich, two new drink creations, Wiener Coffee and Creamy Milk Coffee, which feature homemade coffee jelly, are set to join the menu, available exclusively for a short period.

Sandwich Details: The Classic Clubhouse

The Clubhouse Sandwich with Basil Chicken is priced at 680 yen (tax included). It boasts a hearty combination of roasted chicken, fresh tomatoes, and crisp lettuce, harmoniously brought together with basil sauce and cream cheese. To enhance its appeal, the sandwich is crafted with thicker bread to offer a satisfying bite. This classic sandwich not only showcases the nostalgic flavors that Becks is known for but promises an elevated dining experience.

The introduction of this sandwich in 1997 originally catered to customers' desires for a convenient, one-handed meal option. Over the years, it became a staple at Becks Coffee Shop, continuing to delight evening coffee drinkers until its discontinuation in 2021.

Drink Creations: Sweet and Satisfying

1. Wiener Coffee (starting at 520 yen, tax included) - This drink embodies the essence of café culture. Featuring a rich aroma and a refined bitter taste, it combines ice coffee with homemade coffee jelly and sweetened condensed milk. Topped with a generous dollop of fluffy espuma cream and a drizzle of amber coffee sugar, it's a delightful and refreshing twist on traditional café offerings.

2. Creamy Milk Coffee (570 yen, tax included) - This beverage offers a smooth blend of aromatic coffee combined with the creaminess of milk. Enhanced with homemade coffee jelly and topped with fiesta-like foam cream, it promises to be reminiscent of a luxurious dessert.

Seasonal Flavors

In addition to the anniversary offerings, customers can indulge in the Three Mushroom Hash Beef for 820 yen (tax included) from October 1 to December 15, 2025. This dish features a rich, flavorful hash beef infused with a hint of Haccho miso and combined with three types of mushrooms, perfectly pairing with rice and epitomizing the essence of autumn.

Special Merchandise

To celebrate the 30th anniversary, exclusive Suica Penguin merchandise will also be available at retail locations and online. This includes:

• - Anniversary Mug Set (1,680 yen, tax included)
• - Stand-Alone Anniversary Mug (1,550 yen, tax included)
• - Anniversary Apron (4,950 yen, tax included)

All merchandise will be available starting October 8, 2025, at select stores and online.

Exciting Promotions

Alongside the menu and merchandise, special campaigns will reward customers with a chance to win free trial tickets for coffee jelly drinks during limited-time periods. "Anniversary Receipt Coupons" will also be issued from October 1 to 7, giving customers 50 yen off their next drink purchase.

Engaging Events

Becks Coffee Shop is also hosting a special mystery-solving event as part of the JR East’s experiential campaign, “FUN! TOKYO! Yamanote Line Mystery 2025,” running from September 12 to November 30, 2025. Customers who visit participating locations can scan QR codes for themed mysteries that change monthly.

Commitment to Quality and Customer Satisfaction

For 30 years, Becks Coffee Shop has been committed to enhancing customers' lives through flavorful coffee blends, seasonal menu selections, and memorable café experiences. As they celebrate this important milestone, Becks invites everyone to participate in the festivities and take part in the lovely offerings ahead.

About JR East Cross Station Food Company

Established on April 1, 2021, JR East Cross Station Food Company, based in Shibuya, Tokyo, operates several food brands, including Becks Coffee Shop. Focused on delivering quality and excellence in the food industry, they continue to provide exceptional services and products to their customers.