#Japan #Tokyo #HARU #Nijito #Non Haru: Home

Introducing Non Haru: Home

In the ever-evolving world of hair care, many individuals find themselves burdened by high-functioning products that often lead to weighted down hair, excessive stickiness, and a lack of natural feel. To combat this, nijito, the parent company behind the well-known kurokami scalp shampoo brand, is launching a new hair care line under the name Non Haru: Home. This brand is centered around the principles of simplicity and a stress-free approach to hair care.

Set to officially debut on July 29, 2026, Non Haru: Home focuses on redefining hair care routines with its innovative products, known as the 'AWA Treatment' and the 'Glassy Hair Primer'. These items aim to reset hair by promoting a minimalist approach to hair care, or what the brand refers to as "subtracting care for your hair". Unlike traditional methods that typically add weight to the hair, Non Haru: Home introduces a refreshing philosophy that emphasizes lightness and manageability.

A Fresh Approach with AWA Treatment

The AWA Treatment is an all-in-one product that integrates both shampoo and conditioner functionalities. Its rich, delicate foam envelops the hair and scalp, eliminating dirt and oil while maintaining a smooth, airy finish. This innovative treatment is perfect for those looking to streamline their hair care routines without compromising on quality.

Protective Pre-Care with Glassy Hair Primer

The Glassy Hair Primer serves as a pre-care treatment for damp hair. It’s designed to tackle the friction and tangling that can occur when hair is wet, protecting it from damage caused by drying. By applying the primer before towel-drying, users can significantly reduce stress on their strands, ensuring a softer and more manageable style.

The Thought Process Behind Non Haru: Home

In today’s fast-paced environment, hair care often turns into a mundane chore rather than a fulfilling self-care routine. Non Haru: Home recognizes the need for a system that not only simplifies daily hair management but also enhances the user experience with enjoyable textures and pleasant scents. The brand embraces the ethos of ‘washing with bubbles’ and aims to nurture not just the hair but the spirit of its users, offering a holistic approach to hair maintenance.

Key Design Features of Non Haru: Home

1. Shampoo-less Innovation:
- The AWA Treatment represents a new concept of a combined shampoo and treatment that thrives without the conventionality of rinsing. Users can pamper their hair with quality foam while avoiding unnecessary weight.

2. Damp Hair Focus:
- The Glassy Hair Primer prioritizes care during the most vulnerable stages of hair - when it’s wet. Its formulation protects from potential damage while nurturing the hair’s health.

3. Emphasis on Natural Feel:
- The brand takes careful consideration of the build-up often caused by styling products, maintaining the hair’s natural lightness and enhancing smoothness.

4. Inviting Fragrance:
- A refreshing scent blends citrus and ozone floral notes, creating a clean, soothing aroma that enhances the user's bathing experience.

Products Overview

Non Haru: Home will offer two primary products:

• - AWA Treatment: A unique 230g treatment priced at 1,980 yen (tax included), designed to rejuvenate the hair with rich foam while ensuring a smooth finish.
• - Glassy Hair Primer: An 80mL primer available for 1,650 yen (tax included) that provides vital protection and care for the hair before the drying process.

Launch Information

Both products will be available through major online retailers such as Amazon, Rakuten, Qoo10, and various drugstores across Japan from September onward.

Non Haru: Home aims not just to transform hair care routines but to elevate self-care practices by offering products that resonate with the user's lifestyle. To find more about the brand and its offerings, visit their official website or Instagram.

About nijito

Nijito emphasizes a company culture that values authenticity and the intricate journey that is personal growth. Their commitment to supporting individuals in their pursuit of a more fulfilling lives is what motivates their innovation in beauty products.