John Hancock Evolves Investment Management Brands Under Manulife's Global Strategy

John Hancock's Brand Transformation Under Manulife

On April 9, 2025, Manulife Wealth & Asset Management announced a significant Branding evolution for its U.S. investment management divisions. The transformation will see John Hancock Investment Management and John Hancock Retirement rebranded as Manulife John Hancock Investments and Manulife John Hancock Retirement, respectively. This strategic alignment aims to present a unified front that highlights the company’s diverse capabilities in wealth and asset management, reflecting its commitment to global solutions that emphasize client value.

Paul Lorentz, President & CEO of Manulife Wealth & Asset Management, stated that this initiative seeks to demonstrate the extensive investment capabilities of the Manulife brand. He emphasized a dual objective: honoring the legacy of both John Hancock and Manulife while providing clients with clarity regarding the wide range of services available.

A Deep-Rooted Legacy

Manulife WAM has been managing assets for over a century, providing financial solutions that cater to 19 million clients across the globe. With an impressive total of USD $875 billion in assets under management (AUMA) across five continents, Manulife WAM has sustained a history of positive net growth, achieving favorable net flows in 14 out of the last 15 years. This robust performance speaks volumes about its reputation and capability in the financial markets.

Tailored Financial Solutions

The rebranding not only consolidates the company’s offerings but also enhances its operational efficiency. Manulife’s multimanager platform collaborates with specialized asset managers, enabling it to provide clients with institutional-quality strategies across myriad asset classes. Investment options include mutual funds, separately managed accounts, actively managed ETFs, and collective investment trusts, allowing advisors to customize strategies that align with their clients’ financial goals.

In addition to investment management, the rebranded retirement business stands out as one of the largest providers of retirement plans globally. This business unit partners with intermediaries to aid clients in saving and investing effectively, utilizing Manulife's expansive network to offer innovative products and diverse investment opportunities.

Global Presence, Local Expertise

Manulife WAM’s presence spans 20 global markets, underpinning its commitment to delivering a comprehensive suite of investment solutions tailored for retail, institutional, and retirement clients. Through detailed oversight and a focus on risk management, the company aims to achieve optimal returns while understanding the unique investment needs of different regions and investor profiles.

Conclusion

The brand evolution of John Hancock Investment Management and Retirement is more than a cosmetic change; it symbolizes a strategic move towards a broader integration of services that can support clients through varied financial landscapes. As Manulife continues to innovate and adapt to changing market dynamics, the rebranding reflects a forward-thinking approach while honoring the rich histories of the companies involved. This strategic alignment is set to enhance the investor experience, reinforcing Manulife’s position as a leading global player in wealth and asset management, dedicated to empowering clients in their financial journeys.