MonotaRO Launches New Detergent
2025-04-18 02:58:44

MonotaRO Launches Highly Concentrated Grease Cleaning Detergent for Tough Stains

MonotaRO's New Launch: Cleaning Power Rich



The well-known online store for workplace supplies, MonotaRO Co., Ltd. (located in Osaka, Japan), has announced the launch of its latest cleaning product, 'Cleaning Power Rich,' on April 25, 2025. This super-concentrated detergent is designed to tackle tough grease and hardened oil stains that have proven difficult to remove in the past.

About the Product



'Cleaning Power Rich' is an enhanced version of MonotaRO's existing private brand product, 'Heavy-Duty Industrial Oil Stain Detergent.' It boasts an impressive formula with over 50% active ingredients, significantly increasing its cleaning power. This boost in formulation allows users to effectively remove greasy and hardened oil stains, making it applicable for a variety of environments—from industrial machines and tools to kitchen equipment, walls, and floors.

The versatility of this detergent comes from its ability to be diluted according to the extent of soiling, allowing it to cater to numerous cleaning needs. Whether used in workshops or kitchens, 'Cleaning Power Rich' promises substantial cleaning efficacy.

Development Background



To meet customer demands for high-performance cleaning products, MonotaRO initiated the 'Fabless Project' in 2021, focusing on developing proprietary items. The first product released under this initiative was a powerful orange-based cleaner in November 2024. Following this success, the second product, 'Cleaning Power Rich', emphasizes concentrated formulas and effective ingredients to tackle stubborn oil stains. MonotaRO aims to resolve workplace challenges through this project and become a trusted partner for their clients.

Key Features of 'Cleaning Power Rich'


1. Enhanced Cleaning Power:
- With over 50% active ingredients, 'Cleaning Power Rich' delivers exceptional cleaning capabilities. It effectively tackles challenging grease stains on machinery parts and kitchen equipment. Moreover, its strong formula means less product is required, ultimately reducing cleaning time and effort.

2. Wide Range of Applications:
- Being a concentrated product, users can adjust its dilution ratio based on the severity of the stains, catering to various types of grease. The product can also be used in spray bottles for a range of cleaning tasks, from kitchen surfaces to floors.

3. User-Friendly Design:
- The detergent features a pointed nozzle for easy pouring and transferring, enhancing operational efficiency and allowing for direct application when necessary.

4. Disinfecting Properties:
- The product provides disinfectant properties, enabling users to manage hygiene alongside cleaning tasks, although it won’t eliminate all types of bacteria.

5. Space-Efficient:
- As a concentrated detergent, it does not require much storage space, making it easy to keep on hand and efficient to store.

Product Specifications


  • - Product Name: Cleaning Power Rich
  • - Order Code: 11789341
  • - Type: Alkaline
  • - Surfactant Content: Approximately 34.8%
  • - Ingredients: Linear alkylbenzene sulfonic acid salts, polyoxyalkylene alkyl amines, alkyl ether sulfate salts, solvent (butyl carbital), alkalizing agent, solubilizing agents, chelating agents.
  • - Price: ¥1,690 (tax excl.), ¥1,859 (tax incl.)

Cautions: This product is not suitable for use on metals such as aluminum, copper, brass, zinc, tin, silver, or certain finishes including lacquer and paint. For stubborn stains, let it sit for a while before wiping off.

About MonotaRO Co., Ltd.


MonotaRO offers a vast array of workplace supplies, from cutting tools and abrasives to automotive parts and office supplies, totaling approximately 24.75 million indirect materials as of December 2024. MonotaRO is dedicated to revolutionizing resource procurement networks, seeking to enhance customer productivity while providing superior services. The company is listed on the Tokyo Stock Exchange and has 10.14 million registered users as of the same date, with a consolidated sales figure reaching ¥288.1 billion in the 2024 fiscal year.


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Topics Consumer Products & Retail)

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