#China #Shenzhen #Spring Festival #CCTV #Unilumin

Unilumin Enhances the 2025 CCTV Spring Festival Gala

On January 28, 2025, the CCTV Spring Festival Gala dazzled audiences globally, showcasing a rich blend of cultural tradition and advanced technology. This year's event took full advantage of Unilumin's state-of-the-art LED display solutions, which played a pivotal role in crafting visually stunning stage presentations that took viewers on a mesmerizing journey.

As a trusted technical partner of CCTV, Unilumin has consistently delivered cutting-edge visual experiences that elevate cultural festivities to new heights. The gala featured a variety of innovative elements, including augmented reality, extended reality, and 3D visuals, creating an extraordinary ambiance that transcended the physical limitations of stage design.

Capturing the Essence of Modern Art

One standout segment, Yi Ren, utilized Unilumin's UE special effects technology to encapsulate its romantic and poetic essence fully. The visuals not only complemented the performance but enhanced the emotional engagement of the audience, creating a seamless blend of art and technology.

Furthermore, during the Ascending Heights performance, artificial intelligence was employed to animate a traditional lion dance, showcasing how technology can effortlessly integrate with cultural performance art.

The grand opening performance, titled Ruyi Dance, featured a gold serpent animated by augmented reality that dramatically underscored the potential of modern technology in traditional celebrations.

A Visual Feat Powered by AI

The event notably highlighted Unilumin's advanced spatial rendering system, developed alongside CCTV’s technical team. This system utilized a LED cube to merge camera tracking, motion capture, and light field reconstruction techniques, resulting in an unparalleled depth and realism that captivated viewers.

For musical performances, Unilumin's spatial computing technology transformed the stage into an immersive, adaptive environment that synchronizes with the rhythm and emotion of the performances. Precision 3D visual effects transported the audience into the emotional narratives of the songs, amplifying their impact.

Virtual Interaction Takes Center Stage

Pioneering the interface between humans and AI, Unilumin introduced a virtual on-stage companion that interacted in real-time with performers. In one of the gala's highlights, a lion created via AI, inspired by traditional Chinese culture, took center stage, demonstrating the artistic potential of artificial intelligence in performance art.

Industry-Leading Display Technology

Beyond just the content, Unilumin’s hardware execution was impeccable. The UGNⅡ1.9 LED display provided exceptional contrast and clarity, optimized for AI-enhanced visual rendering. The UMini W series, equipped with Uni-BLC AI enhancement and EBL+ technology, achieved a remarkable contrast ratio of 10,000:1 and HDR quality images.

This year’s gala also made history by becoming the first to be accessible for visually impaired and hard-of-hearing audiences, showcasing Unilumin’s commitment to inclusivity and innovation.

Redefining Live Event Experiences

Unilumin’s dedication to advancing LED display technology continuously redefines stage design and live event experiences. By blending artistry with innovation, they ensure every moment is unforgettable, transporting audiences into realms where art and technology coexist harmoniously.

For further information, visit Unilumin's website.