#Japan #Tokyo #AI Marketing #IDEATECH #LANY

Discover the Future of Marketing in the AI Era

In the fast-evolving landscape of digital marketing, the need for companies to adapt to technological advancements is essential. On August 26, 2025, LANY, a prominent player in digital marketing support based in Shibuya, Tokyo, is collaborating with IDEATECH to present a free webinar titled "LLMO x Strategic PR: Effective Marketing and Media Approaches in the AI Era." The event will dive deep into how the prevalence of generative AI is transforming the way organizations communicate with their audiences.

The Shift Towards AI Integration

The rise of large language models like ChatGPT and Google’s AI Overviews has marked a pivotal change in information dissemination strategies. Gone are the days where merely ranking high on search engines guarantees visibility. Today, businesses must focus on being "picked up and recommended by AI." This transition calls for a foundational shift in how information is structured. LLMO, or Large Language Model Optimization, emerges as a crucial concept for any company looking to thrive in this new environment.

This webinar will discuss the necessity of LLMO as a strategic framework and its practical ramifications. Participants will gain insights on how to align their marketing strategies for better AI compatibility.

Webinar Highlights

The one-hour session will feature:

• - An Overview of the AI Era and the Necessity of LLMO: This segment will be presented by LANY, showcasing the evolving search landscape driven by generative AI tools.
• - Understanding AI-Recommended Information: Delve into what it means for content to be "picked up" by AI and how businesses can structure their communications accordingly.
• - Practical PR Strategies for AI Recognition: IDEATECH will take the stage to share actionable approaches within public relations to adapt to this shifting paradigm.
• - Digital PR Techniques Marketers Need to Know: Learn the essential strategies for effective digital public relations.
• - Promotional Strategies that Work: Discover ways to break into industry media and build fruitful relationships.

Q&A Session

After the presentations, there will be a Q&A session where participants can ask questions directly to the expert speakers.

How to Register

To secure your spot, please fill out the registration form available at the bottom of the following link: Event Registration.
The webinar is free but has a limited capacity of 500 participants. Ensure you register before the closing time, which is August 26, 2025, at 11:59 AM.

Steps to Participate

1. Fill out the registration form with all necessary details.
2. If the number of registrants exceeds capacity, a lottery will be conducted. You will be informed of your registration status by noon one business day before the webinar.
3. Successful registrants will receive an email detailing how to join and the participation URL.
4. On the day, click the provided link to join the session.

Important Notes

• - Recording of the webinar is prohibited.
• - Participants from competing companies are kindly asked to refrain from registering.

About LANY

Founded in Shibuya, Tokyo, LANY specializes in SEO consulting, digital marketing support, and owned media operations. With a focus on delivering high-quality SEO services, LANY caters to a diverse clientele ranging from Japan's leading enterprises to individual site operators.

Moreover, sign up for LANY's free email newsletter to stay updated on the latest SEO trends both domestically and internationally: SEO Newsletter Registration.

For more information, visit LANY's official website: LANY Official Website. Here’s to a successful transition into the AI-driven future of marketing!