Explore the Unique '1 Yen Kimono Wargo' Pop-Up Store at Kokubunji Marui

Experience the Charm of '1 Yen Kimono Wargo'

The re-use kimono brand '1 Yen Kimono Wargo', under the vision of promoting Japanese culture worldwide, is back in Kokubunji Marui from October 22 to November 24, 2025. run by Wako Co., Ltd., known for its wide range of traditional Japanese accessories, will hold a pop-up store that promises exciting offerings for kimono enthusiasts and newcomers alike.

Unique Sales Concept

At '1 Yen Kimono Wargo', every piece of kimono, regardless of type or material, is sold at the unique rate of "1 gram = 1 yen." This inventive pricing strategy not only simplifies the purchasing process but also provides customers with an opportunity to explore numerous options without the burden of high costs. With over 1,000 kimonos, 300 obi, and 200 bags available, there's something for everyone – all meticulously curated to ensure a delightful selection.

To celebrate the re-opening at Kokubunji Marui, the pop-up store will introduce the special '0.5 yen per gram corner', featuring limited edition popular haori jackets. The purpose behind this is not just to provide affordable fashion but also to promote the joy of rediscovering traditional apparel in a modern context. As items are restocked regularly throughout the week, visitors can look forward to new arrivals and fresh discoveries during each visit.

Perfect for All Occasions

The collection includes a broad range of kimonos suitable for everyday wear, formal occasions, and even unique handmade crafts. Each kimono can be measured for weight and size on-site, allowing customers to make informed purchases tailored to their preferences. Visitors will find an array of accessories available at uniform prices, making it easy for first-timers to navigate their shopping experience. Included in the selection are various obi, bags, and traditional hair ornaments, catering to needs from casual outings to festive celebrations.

By promoting reuse culture alongside traditional values, '1 Yen Kimono Wargo' aims to connect people with the rich heritage of Japan, allowing them to experience and appreciate its nuances firsthand. This event presents a perfect opportunity for consumers to explore one-of-a-kind finds and treasures that cannot be experienced elsewhere.

Event Details

1. Duration:

- October 22, 2025 (Wednesday) to November 24, 2025 (Monday, public holiday)

2. Location:

- 5F Event Space, Kokubunji Marui, 3-20-3 Minamimachi, Kokubunji, Tokyo

3. Opening Hours:

- 10:00 AM to 8:00 PM (as per Kokubunji Marui's operational hours)

4. Number of Products:

- Over 500 kimonos, along with about 200 accessories like obi and bags.

All products available are reused items; hence, their condition and size may vary from piece to piece, allowing for a unique shopping experience.

About Wako Co., Ltd.

Wako Co., Ltd. is dedicated to the promotion of Japanese culture through lifestyle proposals, aiming to facilitate opportunities for both domestic and international audiences to engage with traditional crafts. The company operates several brands such as Hokusaï Graphic, Kanzashi-ya Wargo, and others, focusing on the design, production, and sales of traditional accessories. They strive to present Japan’s culture, not only across the country but also to a global audience, nurturing both traditional craftsmanship and contemporary appreciation for these art forms.

For more updates, feel free to follow official Instagram for the latest offerings and information regarding the pop-up store. Shop for kimonos and discover the elegance and cultural heritage they embody!