Special Collaboration: 20th Anniversary of Haruhi Suzumiya
This year marks the 20th anniversary of the beloved anime series 'The Melancholy of Haruhi Suzumiya,' and to celebrate, FamilyMart will be hosting a limited-time collaborative event in Nishinomiya, Hyogo Prefecture, starting June 20, 2026. This second installment of the collaboration with the Anime Tourism Association promises unique merchandise and a vibrant atmosphere, making it an exciting experience for fans and visitors alike.
A Unique & Limited-Time Experience
The special collaboration will feature a wrapped store design at the FamilyMart Nishinomiya Shishigakuchi location, showcasing visuals from the 'Haruhi Suzumiya x JR Central Anime 20th Anniversary Campaign.' As part of FamilyMart’s initiative dubbed 'the most fun convenience store,' this collaboration aims to enhance the visitor experience for guests on anime pilgrimages, which have become a strong draw for both domestic and international tourists.
From March to May 2026, the first phase of this project focused on Ikebukuro in Tokyo, a sacred site for fans of 'Durarara!!'. Now, fans can rejoice as they explore Nishinomiya, a city depicted beautifully in the series. The collaboration with JR Central facilitates a seamless journey integrating a love for anime and train travel, creating a unique pilgrimage experience that combines convenience store culture with fan devotion.
Exclusive Merchandise & Special Events
In addition to its themed decor, the FamilyMart Nishinomiya Shishigakuchi store will offer exclusive merchandise featuring original illustrations by Ito Noizi, well-known for her character designs in the series. This limited-edition merchandise will only be available at the store during the campaign.
Moreover, the store will serve as a checkpoint for JR Central’s digital stamp rally, which encourages participants to visit locations relevant to the show's storyline. Enthusiasts can collect stamps, showcasing their pilgrimage journey while enjoying the celebratory activities designed to commemorate Haruhi's impact over the past two decades.
Location Details:
- - Store: FamilyMart Nishinomiya Shishigakuchi
- - Address: 1-39 Shishigakucho, Nishinomiya, Hyogo
- - Event Duration: June 20, 2026, to September 23, 2026
Please note that photography inside the store is prohibited to ensure a pleasant experience for all customers. Visitors are also requested to avoid obstructing pedestrian traffic in the areas surrounding the store.
Making Connections Through Anime
FamilyMart has been keen on creating a unique retail experience where convenience meets connectedness. The collaboration focuses on the evolving role of convenience stores, integrating aspects of play and enjoyment while maintaining a commitment to quality service and products. The Anime Tourism Association, founded in 2016, has played a pivotal role in promoting regional attractions linked to anime, helping foster connections between fans and locales that have been immortalized in their favorite series.
In conclusion, the 'Haruhi Suzumiya x JR Central Anime 20th Anniversary Campaign' is more than just a promotion; it’s a celebration of a cultural phenomenon that has touched the hearts of many. As FamilyMart continues to adapt, focusing on innovation and community connection, this collaboration exemplifies the intersection of anime fandom and retail, inviting both long-time fans and newcomers to partake in the celebration.
Additional Resources
For more information about the 'Haruhi Suzumiya x JR Central Anime 20th Anniversary Campaign' and ticketing for related travel plans, please visit the special campaign site:
JR Central Campaign.
FamilyMart continues to strive towards being a beloved location for local communities, ensuring that it remains 'Your Convenience Store,' fostering connections and offering a platform for delightful experiences.