#Japan #Tokyo #BASE FOOD #Lifesaving #Nishiyama

BASE FOOD Partners with Lifesaver Shun Nishiyama for Enhanced Sports Performance

In a groundbreaking move to enhance sports performance and personal health, BASE FOOD Corporation, headquartered in Meguro, Tokyo, has signed a supplier agreement with accomplished lifesaver Shun Nishiyama. This collaboration is part of the “BASE UP SPORTS PROJECT,” which aims to support individuals in achieving their best physical state.

About BASE FOOD Corporation

BASE FOOD is committed to promoting wellness through their innovation in staple foods that provide complete nutrition. The company's mission is to ensure that eating healthy becomes an effortless part of everyone’s lifestyle. Since its establishment in April 2016, BASE FOOD has set a precedent in Japan for complete nutritional foods, encouraging regular consumption of healthful diets so that millions can enjoy the benefits of balanced nutrition. The range includes products such as BASE PASTA, BASE BREAD, and many more, all designed to deliver one-third of daily nutritional requirements per meal.

Shun Nishiyama's Profile

Shun Nishiyama, born on July 25, 1988, stands at 176 cm and weighs 80 kg. He hails from Tokai University and is affiliated with both the Chigasaki Surf Lifesaving Club and the Oiso Lifesaving Club. Nishiyama continues to push the limits of physical endurance through competitive lifesaving, engaging in races domestically and internationally that simulate emergency rescue situations. His commitment to maintaining peak physical condition through nutrition aligns seamlessly with BASE FOOD's offerings. You can follow him on his Instagram here.

Nishiyama's Personal Statement

“I am excited to announce my new supplier agreement with BASE FOOD. Lifesaving not only encompasses preventing accidents at water bodies and saving lives but also involves competitive events that test athletes’ skills and physical endurance. My training regimen requires exceptional focus on conditioning and nutrition, and I have been using BASE FOOD products to maintain my performance level. As I continue to compete at 37, I am thrilled to partner with BASE FOOD for my nutrition needs,” Nishiyama commented.

The BASE UP PROJECT

BASE FOOD is dedicated to creating a thriving society where everyone shines in their individuality and is filled with joy. The “BASE UP PROJECT” encompasses various initiatives aimed at integrating complete nutrition into daily life through sports, music, art, and culture. This project solidifies their commitment to support the health and wellness of individuals chasing their dreams and contributes to creating a sustainable environment.

The BASE UP SPORTS PROJECT

The “BASE UP SPORTS PROJECT” focuses on enhancing athletic performance and physical health by integrating BASE FOOD’s complete nutritional products into daily routines for individuals involved in various sports. Through this collaboration, they aim to improve conditioning and overall well-being.

Partnership Opportunities

BASE FOOD is actively seeking athletes, teams, and organizations to participate in the BASE UP SPORTS SUPPLIER program. They will provide a range of support and nutrition programs to boost sports performance for both amateur and professional athletes. Interested parties can learn more about application processes and eligibility through BASE FOOD's official note.

Current Supplier Agreement Details

As of now, several athletes from various sports, including soccer and basketball, have joined BASE FOOD’s supplier program. Notable participants include:

• - Yuki Otsu (Soccer - Former Jubilo Iwata)
• - Hiroki Sakai (Soccer - Auckland FC)
• - Shun Nishiyama (Lifesaving - Chigasaki Surf Lifesaving Club)

These partnerships enable BASE FOOD to broaden its impact on sports communities, fostering health and performance improvements through nutritional education and product provision.

Smart Food Innovation

BASE FOOD’s offerings are designed using carefully selected natural ingredients such as whole grains, soybeans, and chia seeds, ensuring that each meal not only meets but exceeds the nutritional requirements for a balanced diet. This innovation underscores BASE FOOD’s commitment to revolutionizing staple foods in a way that is both delicious and health-centric, projecting their vision for a healthier world.