Chasin' Rabbits Makeup Brand Launches Two New Cover Creams in Japan
Chasin' Rabbits, a South Korean makeup brand known for its innovative approach to cosmetics, is set to launch two new cover creams in Japan. These products will be available at Loft stores and their online platform starting April 18, 2026. The two variants are the All About Glow Cover Cream and the All About Blur Purple Cover Cream, both priced at ¥2,190 each.
Chasin' Rabbits embodies the ethos of 'Chase the Better,' blending functionality with fun and immediate results. The brand emphasizes a pop-culture aesthetic while remaining committed to sustainability and improving the quality of life for all beings—human, animal, and environmental. Their products are formulated without animal testing and focus on plant-based ingredients, and each item comes in eco-conscious packaging.
The new cover creams from Chasin' Rabbits are designed to cater to diverse skincare needs. Users can select based on their desired skin effect—whether it's a natural glow or a brightened appearance. The cover creams function well as both a foundation alternative and a makeup base.
This product aims for a naturally radiant look with a lightweight feel that mimics the sensation of bare skin. The ivory color provides excellent coverage while enhancing the skin's tone and texture. Ideal for individuals who prefer a subtle glow without the heaviness of traditional foundation, it offers comfortable coverage that lasts throughout the day. Additionally, it offers SPF 50+ PA++++ protection to shield your skin from sun exposure.
This cream is geared towards those who seek a matte finish while enhancing their complexion. Its unique color transforms from purple to ivory, effectively covering pores and imperfections to create a soft, natural matte look. The purple undertone provides a brightening effect, making it perfect for achieving that porcelain-skinned appearance.
Both of these innovative cover creams will be launched in stages across Loft stores and their online shop. The rollout will begin on April 18, 2024, though availability may vary by location, so customers are advised to check with their nearest store.
Chasin' Rabbits encourages consumers to embrace their unique beauty and find joy in makeup without compromising on health or environmental issues. As a distributor of multiple iconic K-Beauty brands, including SKINFOOD and hince, Food Cosme, their parent company, has developed a strong platform for bringing vibrant Korean cosmetics to the Japanese market.
For press inquiries, please contact:
For customer service or product inquiries, call:
Chasin' Rabbits is ready to make its mark in the Japanese beauty industry, and their exciting new products reflect the brand's commitment to innovation and sustainability. Keep an eye out at Loft for these must-have additions to your skincare routine!
Chasin' Rabbits Overview
Chasin' Rabbits embodies the ethos of 'Chase the Better,' blending functionality with fun and immediate results. The brand emphasizes a pop-culture aesthetic while remaining committed to sustainability and improving the quality of life for all beings—human, animal, and environmental. Their products are formulated without animal testing and focus on plant-based ingredients, and each item comes in eco-conscious packaging.
Revolutionary Foundation-Free Cover Creams
The new cover creams from Chasin' Rabbits are designed to cater to diverse skincare needs. Users can select based on their desired skin effect—whether it's a natural glow or a brightened appearance. The cover creams function well as both a foundation alternative and a makeup base.
All About Glow Cover Cream
- - Size: 35mL
- - Price: ¥2,190 (tax included)
This product aims for a naturally radiant look with a lightweight feel that mimics the sensation of bare skin. The ivory color provides excellent coverage while enhancing the skin's tone and texture. Ideal for individuals who prefer a subtle glow without the heaviness of traditional foundation, it offers comfortable coverage that lasts throughout the day. Additionally, it offers SPF 50+ PA++++ protection to shield your skin from sun exposure.
All About Blur Purple Cover Cream
- - Size: 35mL
- - Price: ¥2,190 (tax included)
This cream is geared towards those who seek a matte finish while enhancing their complexion. Its unique color transforms from purple to ivory, effectively covering pores and imperfections to create a soft, natural matte look. The purple undertone provides a brightening effect, making it perfect for achieving that porcelain-skinned appearance.
Launch Details
Both of these innovative cover creams will be launched in stages across Loft stores and their online shop. The rollout will begin on April 18, 2024, though availability may vary by location, so customers are advised to check with their nearest store.
Chasin' Rabbits encourages consumers to embrace their unique beauty and find joy in makeup without compromising on health or environmental issues. As a distributor of multiple iconic K-Beauty brands, including SKINFOOD and hince, Food Cosme, their parent company, has developed a strong platform for bringing vibrant Korean cosmetics to the Japanese market.
Company Background
- - Company Name: Food Cosme Inc.
- - CEO: Yuuki Iida
- - Location: 7F, Kyobashi Mitsubishi Building, 1-7-3 Ginza, Chuo, Tokyo, Japan
- - Established: June 1, 2009
- - Capital: ¥45 million
- - Employees: 40 (as of December 2025)
Get in Touch
For press inquiries, please contact:
- - Food Cosme Public Relations Office
- - Email: [email protected]
For customer service or product inquiries, call:
- - Phone: 0800-080-2102
- - Email: [email protected]
Chasin' Rabbits is ready to make its mark in the Japanese beauty industry, and their exciting new products reflect the brand's commitment to innovation and sustainability. Keep an eye out at Loft for these must-have additions to your skincare routine!
Topics Consumer Products & Retail）
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