#Australia #Seeing Machines #Canberra #Mitsubishi Electric #Guardian Generation

Seeing Machines Partners with Mitsubishi Electric Automotive America

They have signed a Referral Agreement that will capitalize on Mitsubishi Electric Automotive America's (MEAA) extensive distribution network and customer base across The Americas. This collaboration is aimed at increasing sales for the Guardian Generation 3, a cutting-edge AI-driven driver monitoring solution designed to enhance transport safety.

Strategic Move to Tackle The Market

With the recent investment from Mitsubishi Electric Mobility Corporation (MELMB), this partnership is strategically timed to improve the reach and impact of Seeing Machines' product offerings. MEAA is well-positioned within the commercial vehicle sector, known for its expertise in electrical and electronic equipment manufacturing and sales. This expertise is expected to facilitate Seeing Machines as they navigate the vast telematics and connected vehicle markets in North America and beyond.

The Referral Agreement will allow both companies to tap into MEAA’s existing commercial relationships, creating a synergy that is set to significantly boost the penetration of the Guardian technology in this robust market. Given that MEAA covers a vast operator network with over one million vehicles in The Americas, the potential for expanding Guardian’s reach is substantial.

Robust Support System in Place

As part of this collaboration, Seeing Machines will leverage its US-based sales force to back MEAA’s promotional activities across the region. With mutual interests aligned, both companies aim to fast-track the process of sales, effectively decreasing the traditional lead times typically associated with intricate technological products like Guardian Generation 3.

Masahiro Kaji, President and CEO of MEAA, expressed enthusiasm about partnering with Seeing Machines. He stated that MEAA has been providing innovative solutions to the commercial vehicle sector for over two decades, and by harnessing their established customer base, they aspire to accelerate the installations of Guardian Generation 3. Kaji emphasized the significance of this initiative in protecting drivers from risks tied to distractions and drowsiness.

Paul McGlone, CEO of Seeing Machines, echoed this sentiment as he highlighted the immediate opportunities available within the Aftermarket segment in collaboration with MEAA. He stressed that the Americas stand as a critical market for driver safety technologies, and leveraging MEAA’s network and insights would be pivotal in advancing the acceptance and market presence of Guardian solutions.

About Seeing Machines

Established in 2000 and headquartered in Australia, Seeing Machines is recognized as a pioneer in vision-based monitoring technology. Their advanced abilities enable machines to accurately perceive, understand, and assist humans, making significant headway in enhancing vehicle operator safety. The array of AI algorithms, embedded processing, and optical technology developed by Seeing Machines empowers real-time insights into driver attentiveness, aiming to reduce accident risks. With operations spanning Australia, the USA, Europe, and Asia, the company is committed to supplying innovative solutions across multiple industries — including automotive, commercial fleets, off-road, and aviation.

The collaboration with Mitsubishi Electric serves to underscore the potential of AI technology in reshaping transport safety norms within a significant market. As we witness the convergence of technology and safety, initiatives like this are crucial to ushering in a safer and more intelligent driving era.