Vail Resorts Introduces Affordable Passes for Gen Z Skiers and Snowboarders
In a bold initiative aimed at shaping the skiing and snowboarding landscape, Vail Resorts has unveiled exciting new pricing designed specifically for Gen Z and young adventurers. On March 3, 2026, the company announced that skiers and snowboarders aged between 13 and 30 can purchase the coveted 2026/27 Epic Pass and Epic Local Pass at a 20% discount from the standard rates. This move represents a significant step towards making winter sports more accessible to a younger demographic, as many in this age group prioritize experiences over possessions when it comes to spending their money.
Offering substantial savings of up to $220, the Epic Pass will be available at the introductory price of $869, while the Epic Local Pass is set at $649. For early birds, all pass options are now available at the best price of the year. This is a crucial effort from Vail Resorts, acknowledging that attracting the next generation of skiers and riders is essential for the future growth of the sport.
Vail Resorts’ CEO, Rob Katz, expressed his commitment to accessibility, stating, "The future of the sport depends on the next generation of skiers and riders, and it is our responsibility to create a more accessible pathway for them well into young adulthood." The initiatives illustrate Vail's understanding of Gen Z's preferences, focusing on creating valuable outdoor experiences that can be cherished and shared.
In addition to the discounted passes, Vail Resorts is also celebrating the camaraderie associated with skiing by bringing back the Epic Friend Tickets. This initiative allows season-long Epic Pass Holders who purchase their pass early to acquire 10 lift tickets for their friends and family at half the regular price. In a world where shared moments are invaluable, these tickets serve as a perfect way for Pass Holders to enjoy the mountains with loved ones throughout the season. Plus, they can benefit from a 25% discount on child lift ticket prices, making family outings more affordable.
For those considering the transition from lift tickets to a season pass, Vail Resorts has announced an incredible promotion. Eligible skiers and snowboarders who utilized a lift ticket at any of the 37 North American resorts within the previous season can obtain a discount of up to $175 off select Epic Pass products. Therefore, Gen Zers can secure an Epic Pass for as low as $694 or an Epic Local Pass for just $474—all while enjoying unlimited access to numerous world-class resorts.
The perks of the Epic Pass include access to premier resorts such as Vail Mountain, Whistler Blackcomb, Park City Mountain, Breckenridge, and Stowe, among many others. In addition to unrivaled skiing and snowboarding, these resorts host a wealth of live music experiences throughout the season, featuring popular DJs and celebrated artists, ensuring a vibrant atmosphere both on the slopes and off. Moreover, Vail Resorts is revamping its food and beverage offerings to create memorable dining experiences at the mountains. Epic Pass Holders can enjoy a fantastic 20% discount on all on-mountain dining, enabling them to explore culinary delights that reflect each resort's distinct culture and energy.
The availability of these passes marks an exciting time for young skiers and snowboarders looking to hit the slopes this upcoming season. The combination of affordability, inclusivity, and unforgettable experiences highlights Vail Resorts' dedication to nurturing the growth of skiing and snowboarding in the years to come. To learn more about the different options for the 2026/27 season, including local and regional passes, visit epicpass.com. While the passes are generally non-refundable, coverage options are accessible through Epic Coverage, ensuring peace of mind for participants.
Ultimately, Vail Resorts aims not just to attract youth to its slopes, but to foster a love for winter sports among the next generation. With this commitment, it's clear that skiing and snowboarding are not just pastimes, but a pathway toward creating lifelong memories and connections.
Offering substantial savings of up to $220, the Epic Pass will be available at the introductory price of $869, while the Epic Local Pass is set at $649. For early birds, all pass options are now available at the best price of the year. This is a crucial effort from Vail Resorts, acknowledging that attracting the next generation of skiers and riders is essential for the future growth of the sport.
Vail Resorts’ CEO, Rob Katz, expressed his commitment to accessibility, stating, "The future of the sport depends on the next generation of skiers and riders, and it is our responsibility to create a more accessible pathway for them well into young adulthood." The initiatives illustrate Vail's understanding of Gen Z's preferences, focusing on creating valuable outdoor experiences that can be cherished and shared.
In addition to the discounted passes, Vail Resorts is also celebrating the camaraderie associated with skiing by bringing back the Epic Friend Tickets. This initiative allows season-long Epic Pass Holders who purchase their pass early to acquire 10 lift tickets for their friends and family at half the regular price. In a world where shared moments are invaluable, these tickets serve as a perfect way for Pass Holders to enjoy the mountains with loved ones throughout the season. Plus, they can benefit from a 25% discount on child lift ticket prices, making family outings more affordable.
For those considering the transition from lift tickets to a season pass, Vail Resorts has announced an incredible promotion. Eligible skiers and snowboarders who utilized a lift ticket at any of the 37 North American resorts within the previous season can obtain a discount of up to $175 off select Epic Pass products. Therefore, Gen Zers can secure an Epic Pass for as low as $694 or an Epic Local Pass for just $474—all while enjoying unlimited access to numerous world-class resorts.
The perks of the Epic Pass include access to premier resorts such as Vail Mountain, Whistler Blackcomb, Park City Mountain, Breckenridge, and Stowe, among many others. In addition to unrivaled skiing and snowboarding, these resorts host a wealth of live music experiences throughout the season, featuring popular DJs and celebrated artists, ensuring a vibrant atmosphere both on the slopes and off. Moreover, Vail Resorts is revamping its food and beverage offerings to create memorable dining experiences at the mountains. Epic Pass Holders can enjoy a fantastic 20% discount on all on-mountain dining, enabling them to explore culinary delights that reflect each resort's distinct culture and energy.
The availability of these passes marks an exciting time for young skiers and snowboarders looking to hit the slopes this upcoming season. The combination of affordability, inclusivity, and unforgettable experiences highlights Vail Resorts' dedication to nurturing the growth of skiing and snowboarding in the years to come. To learn more about the different options for the 2026/27 season, including local and regional passes, visit epicpass.com. While the passes are generally non-refundable, coverage options are accessible through Epic Coverage, ensuring peace of mind for participants.
Ultimately, Vail Resorts aims not just to attract youth to its slopes, but to foster a love for winter sports among the next generation. With this commitment, it's clear that skiing and snowboarding are not just pastimes, but a pathway toward creating lifelong memories and connections.
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