#Japan #anniversary #Lee #Yokosuka #Kubozuka

Lee 101 101st Anniversary Fall/Winter Collection

The iconic Lee brand has once again captured the essence of timeless style with the unveiling of its Fall/Winter visuals for the Lee 101 101st Anniversary, featuring the renowned actor Yosuke Kubozuka and his daughter Airu Kubozuka as ambassadors. This announcement not only highlights their collaboration, but it also represents a deep-rooted bond between parent and child, embodying the spirit of tradition and modernity.

A Legacy of Style

Yosuke Kubozuka has consistently asserted his unique identity, refusing to be swayed by the ever-changing trends of the times. His daughter, Airu, is building her own identity as a burgeoning style icon for the next generation. Together, their presence in the latest visuals captures a narrative that traverses from past to future, emphasizing the values of individuality and undying personal style that are hallmarks of Lee 101.

Walking Their Own Path

In the new visuals, the duo is depicted walking through expansive landscapes, symbolizing the journey from the past (represented by Yosuke) to the future (embodied by Airu). Despite walking the same path, both characters progress at their own pace, showcasing their distinct styles. Their presence projects the importance of individuality, reflecting the core values and spirit of Lee 101.

Collection Highlight: Lee 101 101st Anniversary FW26

The Lee 101 101st Anniversary Fall/Winter 2026 collection features a specially crafted STORM RIDER and the renowned Lee 101. This exclusive collection includes modern reinterpretations of classic designs inspired by the Lee COWBOY and Lee RIDERS lines, integrating exceptional details that celebrate the anniversary's uniqueness.

Notably, the collection includes denim developed through a collaboration with Nagase & Co., Ltd. and Kaihara Corporation. This innovation features the world’s first adoption of the eco-friendly recycling technology, titled "Enzy BLUE," which extracts indigo from dyeing waste and reuses it, demonstrating a commitment to both style and sustainability.

Diverse Offerings for All

With a total of 20 pieces available — 12 for men and 8 for women — this collection brings forth a premium selection of items designed to resonate with diverse customers, catering to different tastes while upholding quality and trend-setting aesthetics.

• - Men's Styles: Includes the Lee 101 101st Anniversary Model, Lee 101 COWBOY, Lee 101 STORM RIDER, and Lee 101 RIDERS.
• - Women's Styles: Features the Lee 101 101st Anniversary Model, Lee 101 STORM RIDER, and Lee 101 STORM RIDER USED.

Where to Experience the Collection

The captivating new visuals of Yosuke and Airu Kubozuka are now available on the official Lee website, as well as on Instagram, Facebook, and in Lee's direct retail stores. Customers can explore and purchase the Lee 101 101st Anniversary FW26 collection online and at Lee’s flagship stores.

About Yosuke Kubozuka

Born on May 7, 1979, in Yokosuka, Kanagawa, Yosuke Kubozuka began his acting career in 1995, capturing hearts with his role in the film "GO" in 2001, for which he received significant accolades. His career includes diverse roles across multiple mediums, including international films, stage performances, as well as music, writing, and even pottery.

About Airu Kubozuka

Born on October 3, 2003, also in Yokosuka, Kanagawa, Airu debuted in 2018 with the film "Naki-mushi Shottan no Kiseki."
In 2021, she began serious acting roles, leading to her first starring role in the 2024 film “Happiness.” The artistic duo, father and daughter, epitomizes the shared legacy represented in the Lee 101 anniversary campaign.

The Legacy of Lee

Lee, founded in 1889 by Henry David Lee as a grocery wholesaler, transitioned to workwear in 1911 with the introduction of the 8oz denim bib overalls. Since then, Lee has become a trailblazer in the jeans industry, creating legendary pieces celebrated worldwide. Today, Lee continues to evolve with a modern twist while holding onto its roots as a brand synonymous with quality and durability.

For more information, explore the Lee Official Website or visit EDWIN ONLINE MALL to discover the exciting new collection.