How PROACTIVE Real Estate Surged Ahead in Challenging Market Conditions

PROACTIVE Real Estate's Remarkable Performance in 2024

In a year marked by the lowest transaction counts in the housing market since 1995, PROACTIVE Real Estate, based in Holden Beach, North Carolina, has demonstrated resilience and success. The firm finished 2024 with a 10% increase in their internal metrics, significantly outperforming the market by 12%. This achievement is attributed to their unique focus on Per Person Productivity (PPP).

PPP calculates the average number of transactions closed by each real estate professional annually, and at PROACTIVE Real Estate, this metric is a driving force behind their operations. The founder and president, Jabin Norris, expressed confidence in their team’s commitment, stating, "At PROACTIVE, our team shares the same vision of increasing transactions, winning listings, and growing together; that is our culture."

The firm's comprehensive approach features a full-service guarantee, an in-house marketing department, extensive training programs, and a global relocation department. Norris emphasizes the importance of nurturing talent and fostering a supportive environment, noting that better resources lead to higher success rates for their full-time real estate professionals.

In 2024, PROACTIVE Real Estate’s market dominance in Holden Beach was evident. The company controlled 30% of the market share, managing one out of every three transactions. Notably, their listings spent 12% fewer days on the market compared to industry averages, and they achieved a sales price to list price ratio that was 1% above the market standard. These outcomes directly reflect their Hyperlocal® expertise and understanding of the communities they serve.

Data also indicates PROACTIVE Real Estate ranked among the top 10 firms for sales volume and transactions in Brunswick County and made it into the top 15 across the Tri-County area, which includes New Hanover and Pender Counties. In stark contrast, recent studies indicated that a significant 71% of real estate brokers in the United States did not close any transactions during 2024, which highlights the effectiveness of PROACTIVE’s business model during this challenging period.

The company’s approach proves to be a successful blueprint for others looking to navigate the uncertain waters of real estate in the coming years. Its focus on productivity and strong team culture has positioned PROACTIVE Real Estate not just to survive, but to thrive in a competitive landscape.

About PROACTIVE Real Estate

PROACTIVE Real Estate operates under a Hyperlocal® business model with offices located in both Holden Beach and Oak Island, North Carolina. Catering to Brunswick County, they excel in a variety of real estate services, including sales, mortgage, vacation rentals, and management. PROACTIVE is proud to be a part of Leading Real Estate Companies of the World and Luxury Portfolio International, showcasing their commitment to excellence in the industry.