#Class Action #AI features #Apple Inc.

Pomerantz Law Firm Initiates Class Action Against Apple Inc.

On July 2, 2025, Pomerantz LLP announced the filing of a class action lawsuit against Apple Inc. (NASDAQ: AAPL) and several officers. This legal action has been lodged in the United States District Court for the Northern District of California, bearing the docket number 25-cv-05197. The lawsuit concerns individuals and entities, excluding the Defendants, who purchased or acquired Apple securities from June 10, 2024, to June 9, 2025, the period designated as the "Class Period." The action aims to recover damages resulting from the Defendants' alleged violations of federal securities laws while pursuing remedies under Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 and related rules.

Details of the Lawsuit

Investors are encouraged to act quickly, as those wanting to assume the role of Lead Plaintiff in the class have until August 19, 2025, to make their request to the Court. Potential class members can obtain a copy of the complaint from Pomerantz Law and may discuss their involvement with Danielle Peyton at [email protected] or via phone at 646-581-9980 (or toll-free at 888-4-POMLAW), Extension 7980, with personal details included in their inquiries.

This lawsuit primarily focuses on Apple's behavior regarding its AI advancements, particularly those related to its virtual assistant, Siri. Historically, Apple has been a leader in technology and innovation, often launching new products that excite consumers. Its flagship product, the iPhone, has seen annual updates, with the last being the iPhone 16, introduced in October 2024.

The Pressure of Competing AI Technologies

In the competitive landscape of the tech industry, companies like Google and Microsoft have rolled out advanced AI technologies, initiating AI-based chatbots—Gemini and Copilot, respectively—while Amazon introduced Alexa+. Given this backdrop, Apple has faced pressure to enhance Siri's capabilities with AI features. In June 2024, during its Worldwide Developer Conference (WWDC), Apple claimed it would integrate advanced AI functionalities into Siri, including personalized responses based on user data.

Apple described this initiative as Apple Intelligence, aiming to revolutionize how Siri interacts with the user, thereby augmenting the iPhone experience and making the device more appealing to the consumer. The promises made during the 2024 WWDC generated excitement, presenting Siri as a more intuitive, context-aware assistant capable of simplifying everyday tasks.

However, reports surfaced suggesting that Apple did not possess a functional prototype of these features during the WWDC and lacked a plausible timeline to deliver on these promises. This inadequacy raises the question of whether the statements made by the company's leadership misrepresented Apple's ability to deliver new capabilities while also overstating the company's growth and potential.

Allegations of Misleading Statements

The lawsuit claims that throughout the Class Period, the Defendants engaged in misleading practices by asserting that new Siri features would soon be available when, in truth, delays and development issues hindered these advancements. The complaint accuses the company of failing to disclose crucial challenges, such as the significant time required to integrate these AI systems, the improbability of these features being implemented in the iPhone 16, and the consequent negative impact on iPhone sales. It alleges that such omissions resulted in a distorted view of Apple’s financial and operational health in the eyes of investors.

On March 7, 2025, Apple announced a delay in the very features that consumers anticipated post-WWDC, leading to significant drops in the company's stock price. Reports indicated that many opted not to upgrade their devices due to these delays and criticisms from analysts described features promoted as