#Japan #Tokyo #Rental Service #Kuriyama Automotive #Kuriyama Wan-ta

Kuriyama Automotive Industry's New Mascot

In a delightful twist of fate, Kuriyama Automotive Industry (Kuriyama Jidōsha Kōgyō), based in Tokyo, Chiba, and Kanagawa, has unveiled its official mascot: Kuriyama Wan-ta. The company, known for its activities in the used truck sales, rentals, and parts sales sectors, strives to promote sustainable practices through the provision of eco-friendly vehicles and recycling initiatives.

To enhance recognition of its rental service and strengthen its branding, the character Kuriyama Wan-ta was developed. His name was chosen through employee surveys, and the rental division led the planning and development process.

Kuriyama Wan-ta's Unique Profile

Kuriyama Wan-ta embodies traits drawn from the character of company employees, exuding warmth and a love of helping others. His personality reflects the daily interactions of staff and customers, aiming to bring about a sense of familiarity and support. With a height of 50 cm and a weight of 3 kg, he is designed to be an endearing character with a blend of unique abilities that shine in the rental division.

This cheerful mascot possesses remarkable talents such as the “Tire Rotation Dash” (where he rolls with his head down when in a hurry), “Sparkling Car Wash,” and the ability to converse with rental cars. These characteristics not only showcase his quirky nature but also highlight the creativity and fun involved in Kuriyama's rental service.

A Message from the Rental Division

Akihiro Kuriyama, CEO and representative director of Kuriyama Automotive Industry, shared, “We infused Kuriyama Wan-ta with our love for trucks and our commitment to being there for customers. We envision him rushing to help customers in need, bringing a little comfort and assurance when delivering rental vehicles. Kuriyama Wan-ta will serve as a strong ally connecting our internal and external communities.”

Future Prospects

Looking ahead, Kuriyama Wan-ta is set to take on various roles including acting as a guide on the official website, making appearances on Instagram, and potentially leading merchandise endeavors. The goal is to make him a familiar and approachable presence, spreading the word about Kuriyama Automotive Industry to a wider audience.

This mascot is not just a friendly face; it represents the company’s larger mission to make their customers and the Earth smile. Stay tuned as Kuriyama Wan-ta embarks on this exciting journey with Kuriyama Automotive!

Company Information

• - Name: Kuriyama Automotive Industry Co., Ltd.
• - Location: 5-3-10 Nishi Mizue, Edogawa, Tokyo
• - Representative: Akihiro Kuriyama, President & CEO
• - Phone: 03-3689-7711
• - Fax: 03-3689-7828
• - Business Activities: Selling used trucks, selling refurbished truck parts, acting as an insurance agent, buying trucks, purchasing accident or unwanted vehicles, towing services, and rental/lease services, plus management consulting services.
• - Corporate Philosophy: To bring smiles to customers and the planet.