#United States #Wealth Management #Akron #Sequoia Financial #Eide Bailly

Sequoia Financial Group Expands Its Reach Following Partnership with Eide Bailly

Sequoia Financial Group, LLC, a registered wealth manager with a robust portfolio of $21.5 billion in assets under management, has taken significant steps to broaden its influence in the wealth management landscape. This expansion follows the recent completion of a strategic partnership with Eide Bailly LLP, one of the top 20 national accounting firms in the United States. As per the agreement finalized in December 2024, Sequoia Financial has incorporated Eide Bailly's wealth management division, gaining 22 new employees and adding $1.6 billion in managed assets.

This initiative marks a pivotal moment for Sequoia Financial, as it allows them to leverage Eide Bailly's strong presence in the Western U.S. With headquarters in Fargo, North Dakota, Eide Bailly operates 40 offices across the country, particularly dominating the western market where Sequoia aims to establish a formidable presence.

As part of this ambitious expansion plan, Sequoia intends to launch its wealth management services under its branding within selected Eide Bailly offices located in major economic hubs such as Los Angeles, Phoenix, and Salt Lake City. The firm is not only looking to capitalize on this existing infrastructure but is also planning to recruit up to 40 new advisors by 2025.

Brad Kelley, formerly the principal and leader of Eide Bailly Advisors, has transitioned to an executive vice president role focusing on corporate development at Sequoia. In this position, Kelley will spearhead collaborative efforts between the two firms. Meanwhile, Brett Meyer, known for his expertise in investment strategy at Eide Bailly Advisors, now leads the investor relations team for Sequoia’s investment research group.

Tom Haught, Sequoia's CEO, expressed optimism regarding their partnership with Eide Bailly, stating that it is set to bring substantial benefits by delivering enhanced accounting and wealth management solutions to clients nationwide. Since its inception in 1991, Sequoia Financial has remained dedicated to serving individual and family clients, striving to achieve better financial outcomes through a tailored approach that includes comprehensive asset management, estate planning, and tax strategy services.

The firm, well-recognized in the industry, launched the Sequoia Sentinel in 2023 to enhance its family office services. Its offerings encompass a range of client needs, including wealth transfer, asset transactions, and charitable planning that addresses the complexities of generational wealth management. Furthermore, Sequoia boasts expertise in executive compensation, estate planning dynamics, family governance, and special-needs planning.

In recognition of its high-standard services, Sequoia has consistently been acknowledged as one of the top registered investment advisory firms by Barron’s, marking its sixth consecutive year in the 2024 rankings. The firm’s growth trajectory aims to deepen client relationships while upholding a client-centric approach that lays the groundwork for long-term financial success.

With an eye on the future and a firm foundation in the wealth management sector, Sequoia Financial Group stands poised to make considerable inroads into the western market, thanks to its strategic partnership with Eide Bailly and a commitment to expanding its team of skilled advisors. As they navigate this transition, they plan to enhance their service offerings and continue cultivating strong relationships with clients.

For further information regarding Sequoia Financial Group and their services, you can visit their official website at www.sequoia-financial.com.