Pricer Avenue™ Pilot Launches Successfully in Collaboration with East of England Co-op

Pricer Avenue™ Pilot Launches Successfully

Pricer, a leading innovator in retail technology, has announced the successful completion of its first pilot installation of the Pricer Avenue™ platform in collaboration with the East of England Co-op. This milestone marks a significant achievement in the application of their innovative communication technology in a live grocery environment. The pilot took place across several high-value zones of East of England Co-op's stores, where the platform's capabilities were thoroughly tested and validated.

What is Pricer Avenue™?

Pricer Avenue™ is designed to transform the user experience at the shelf edge, a critical area in retail where customer decisions are made. The platform goes beyond traditional electronic shelf labels (ESLs) by enabling rich digital interactions and enhancing communication right at the point of sale. The deployment highlighted how powerful digital displays can support effective promotions, improve product communication, and facilitate a more engaging shopping experience.

Rob Smith, Technology Officer at East of England Co-op, commented on the pilot's success, stating, "Avenue is bringing new energy to our key promotional areas. It's a big step toward delivering a store experience that's ready for the future." The introduction of the Floating Canvas feature allows for innovative customer engagement by showcasing specific products and promoting rich brand storytelling directly at the shelf edge.

Features of Pricer Avenue™

The platform is built around a battery-free powered rail system that continuously delivers power to the displays, making installation simpler and reducing the operational complexities commonly associated with such systems. One of the standout features of Pricer Avenue™ is its modular design, which accommodates larger displays and allows for the visual coherence of multiple labels on a single canvas. This enhances promotional visibility and enriches brand communication while maintaining simplicity in store management.

Finn Wikander, Chief Product Officer at Pricer, expressed the significance of seeing Pricer Avenue™ in action: "Seeing Pricer Avenue™ live in-store and delivering value for a customer is an important milestone." He emphasized its role in meeting modern shopper expectations, making in-store execution simpler, and creating new branding opportunities at the shelf edge.

Future Prospects

Following the encouraging results from the pilot at East of England Co-op, Pricer is set to expand its operations with additional pilots planned in Europe and Asia. The momentum is further amplified as Pricer Avenue™ is set for its official sales rollout at the upcoming NRF 2026 event. This expansion signifies not only the platform's potential but also Pricer's commitment to transforming the retail landscape through technology.

In summary, the successful pilot of Pricer Avenue™ at East of England Co-op demonstrates the power of innovative digital solutions in retail. Pricer continues to pave the way for future advancements in store communication and customer engagement, ensuring that brands can connect with their customers more effectively than ever before.