Limited Time Pop-Up of Ise's Akafuku at Haneda Airport This August

Akafuku's Exclusive Pop-Up in Haneda Airport

Akafuku, known for its traditional sweets from Ise, will host a limited-time pop-up at Haneda Airport from August 7 to 18, 2025. This event is a fantastic opportunity for travelers to indulge in unique Japanese treats that are hard to find in Tokyo. The pop-up will feature favorites like Akafuku Mochi and Shiro Mochi Kuro Mochi, alongside the much-anticipated Akafuku Mizu Yokan, which makes its debut at this location.

Featuring Seasonal Flavors

One of the highlights is the new Akafuku Mizu Yokan, crafted with Hokkaido red beans for a smooth, refreshing taste. Its presentation in a dynamic one-piece block adds a visual delight, making it perfect for sharing or enjoying on your own. This summer delicacy is designed to be easy on the palate and offers a light sweetness, ideal for those hot days when appetite may wane.

Another exciting offering is the Mochi Dorayaki, made with soft dorayaki skin and filled with smooth red bean paste and mochi. This product has been well received in past events and is sure to delight visitors at the airport. The combination of textures between the dorayaki and the soft mochi is a signature of Akafuku’s quality.

In addition, two seasonal yokan varieties will be available. The Toki no Yokan Suika captures the essence of summer with its three-layer watermelon flavor, creating a charming treat. The autumn-inspired Toki no Yokan Kuri incorporates chestnut paste with red bean yokan, perfectly blending the transitional flavors of the seasons.

A Treat for Everyone

Akafuku will also offer the Okage Inu Sable, a delightful baked confection made with locally sourced Ayahikari wheat and two types of domestic butter. This cookie not only serves as a great souvenir for family and friends but is also perfect as a personal indulgence.

Travelers are encouraged to stop by and enjoy these special sweets as they prepare for their summer vacations or family reunions. It's a delightful way to experience the taste of Ise right at the airport.

Details of the Pop-Up Shop

Location: Haneda Airport

- Terminal 1: 2nd floor Departure Lobby, Marketplace, open from 6:00 AM to 8:00 PM (closing at 7:00 PM on the final day)
- Terminal 2: 2nd floor Departure Lobby, Marketplace (south stair event space), open from 6:00 AM to 8:30 PM

Note: The sales of Akafuku Mochi will start at 10:00 AM, and stock is limited.

Legacy of Isuzuchaya

Isuzuchaya, a brand by Akafuku, was founded in 1985 and aims to preserve the rich tradition of Japanese confections while innovating to meet modern tastes. Its mission revolves around enhancing Japan's food culture, advancing the skills of wagashi artists, and promoting the beauty of Ise both domestically and internationally. By maintaining the traditions of Akafuku and utilizing seasonal ingredients, Isuzuchaya seeks to share the allure of Japanese sweets with everyone, both in Japan and abroad.

For more information about Akafuku and its delectable offerings, visit their official website or check their Instagram page. Don't miss this chance to savor authentic Japanese sweets at Haneda Airport this August!