Photomatic Launches Its First Permanent Self-Photo Booth in Hokkaido, Japan

Photomatic's First Permanent Photo Booth Opens in Hokkaido

The long-awaited moment is finally here for photography enthusiasts in Hokkaido! On August 4, 2026, Photomatic, a self-photo brand originating from South Korea, opened its first permanent photo booth at Sapporo 4PLA. Launched by Photocreate, a subsidiary of Kitamura Holdings, this innovative service caters particularly to the Gen Z crowd that values authentic and high-quality photographic experiences.

A Shift in Photography Culture

In an era where the embrace of authenticity is at its peak, the new self-photo trend has taken center stage. Moving away from the previous focus on heavily edited photos typical of sticker photo booths, young people today are more interested in capturing their true selves and meaningful experiences. Photomatic has recognized this shift and created an inviting shooting environment complete with professional lighting and design that empower users to capture moments that genuinely reflect who they are.

Since its debut in Japan two years ago, Photomatic’s flagship shop in Shibuya has become a hotspot, attracting customers from both local and international backgrounds. This new installation in Sapporo is particularly exciting for those who have been eagerly waiting for Photomatic to break into the Hokkaido market. It is located on the first floor of the modern mixed-use building 4PLA, a venue known for its diverse range of retail and dining experiences.

Features of the Photomatic Booth

Photomatic boasts an impressive selection of frames, allowing users to choose from basic and Japanese-themed designs, as well as special limited-time collaboration frames. This versatility ensures that every photo captures the uniqueness of each situation, catering to various tastes and preferences.

Here are the key details about the booth:

- Booth Name: Photomatic Sapporo 4PLA
- Operating Hours: Follows 4PLA hours (7:30 AM - 11:30 PM)
- Location: 1st Floor, Sapporo 4丁目プレイス, 4-1-1 Minami 1-jo Nishi, Chuo Ward, Sapporo City
- Access: Directly accessible from Odori Station via the subway, and just a minute's walk from Nishi 4-chome tram station.

What is 4PLA?

Sapporo 4丁目プレイス, commonly known as 4PLA, is a multifunctional building that combines retail and office spaces. The underground level directly connects to the Sapporo underground shopping arcade, providing visitors with an expansive environment including shops and dining. The first floor includes the