Infolens Signs Official Licensing Agreement for Fallout™ in Japan

Infolens’ Licensing Agreement for Fallout™ in Japan

In a significant move for the Japanese gaming market, Infolens Corporation has announced the signing of an official licensing deal with Bethesda Game Studios for the immensely popular game series, Fallout™. As a company dedicated to importing and selling entertainment-related products, Infolens aims to expand its product lineup tailored specifically for Fallout fans in Japan.

Based in Tokyo’s Chuo-ku, Infolens has primarily focused on importing licensed products from abroad. With this new agreement, the company is set to create and produce original merchandise, thus diversifying its offerings to better meet the interests of local gamers. The deal promises a more extensive range of products, directly connecting the brand with its dedicated fanbase.

Fallout™: A Beloved Franchise

The Fallout series, known for its unique retro-futuristic setting in a post-apocalyptic world, has garnered a devoted global following. Its combination of action and role-playing elements captivates gamers, and now, thanks to Infolens’ licensing agreement, Japanese fans can expect an array of new products that reflect not just the mainstream trends but also local preferences. This effort by Infolens underscores its commitment to enriching the gaming culture in Japan, providing exciting products aligned with fan expectations.

Through this partnership with Bethesda, Infolens seeks to deepen brand collaboration and enhance the sense of excitement within the Fallout community. The company not only plans to roll out licensed merchandise but will also continue importing new, appealing products from overseas. This dual approach guarantees that Fallout fans have access to a wider selection of unique and engaging merchandise.

Upcoming Events and Product Launches

Fans of the series should mark their calendars for Tokyo Game Show 2025, which is scheduled to take place in September 2025. During this prestigious event, Infolens plans to showcase new products from both overseas manufacturers and its own creations. This will be a great opportunity for fans to get firsthand access to the latest Fallout merchandise. Detailed information about the showcased products will be available in future announcements, promising a thrilling reveal for attendees.

Sales Channels Expansion

Infolens is set to make its new line of products accessible through multiple sales channels. They will be available at INFOLENS GEEK SHOP—both online and at the Ikebukuro Parco store—as well as through various retail outlets across Japan. The introduction of pop-up events will also facilitate wider distribution, ensuring that both imported and original products reach as many fans as possible.

About Bethesda Softworks

Bethesda Softworks, a subsidiary of ZeniMax Media Inc., is a globally recognized publisher in the interactive entertainment software industry, known for its blockbuster titles. The company has a portfolio that includes major franchises such as The Elder Scrolls™, Fallout™, DOOM™, and many others, which have made substantial marks in gaming history. Their commitment to creating immersive experiences continues to delight millions of gamers around the world.

About Infolens Corporation

Founded in October 2018, Infolens Corporation specializes in the sanctioned sale of popular gaming merchandise. The company manages a broad portfolio of approximately 500 product types, including both imported items and original creations tailored for the Japanese market. With a direct sales approach through an online shop and managing partnerships with various retailers, Infolens continues to solidify its position as a key player in the licensed gaming merchandise sector in Japan.

For more information, visit Infolens’ Official Website.

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