Hyundai and FIFA Museum Unveil Fan Experience at Rockefeller Center for FIFA World Cup 2026
FIFA Museum Presented by Hyundai at Rockefeller Center
The excitement surrounding the FIFA World Cup™ 2026 took an exhilarating turn with the opening of the FIFA Museum Presented by Hyundai at Rockefeller Center in New York City. Kicking off on June 11 and running until July 19, this special exhibition immerses visitors in nearly a century of FIFA World Cup™ history, celebrating the sport that unites fans globally.
A Grand Opening Ceremony
The exhibition's grand opening was a noteworthy event attended by key figures including Gianni Infantino, FIFA President; Sungwon Jee, Hyundai Motor Company’s Executive Vice President; and Marco Fazzone, Managing Director of the FIFA Museum. Ceremonial activities included official remarks, a ribbon-cutting, and the unveiling of a trophy that marks a significant chapter in FIFA World Cup™ history. This exhibition aims to inspire new generations while honoring past achievements in the sport.
What to Expect from the Exhibition
The FIFA Museum aims to offer an experience that goes beyond mere observation. Attendees can expect:
- - Iconic Artifacts: View historic jerseys and artifacts from FIFA archives that span from the inaugural tournament in 1930 to the present date.
- - Interactive Experiences: Engage with storytelling that emphasizes the impact of each FIFA World Cup™ on global sports and culture. Many displays focus on champions from various decades and highlight the tournament's cultural significance.
- - Robotics Innovation: Experience Hyundai’s cutting-edge robotics with interactive exhibits that reimagine iconic World Cup moments. Guests will encounter Spot and Atlas, robots designed to bring a unique angle to the fan engagement experience. Spot will actively participate in events, while Atlas will serve as an information guide throughout the venue.
Connection to Hyundai's Vision
Sungwon Jee emphasized that Hyundai’s long-standing 27-year partnership with FIFA represents a commitment to football that transcends sport, connecting generations through the universal language of the game. During the exhibition, Hyundai also promotes its global fan campaign, **
Topics Entertainment & Media）
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