Innovative Collaborations: ASSOS and MAMMUT Unveiling Revolutionary Sportswear for Adventure Enthusiasts

Unveiling the ASSOS x MAMMUT Collaboration

On April 16, a groundbreaking collaboration between ASSOS and MAMMUT will be launched, marking an exciting new chapter for both brands. ASSOS, renowned for its premium cycling apparel, and MAMMUT, a leader in outdoor gear and apparel since 1862, have joined forces to create a versatile collection that bridges the worlds of cycling and mountaineering.

MAMMUT has established itself over its 160-year history as a beacon of safety, innovation, and high-quality outdoor products. Their mission is to enhance the ultimate outdoor experience, aligning perfectly with ASSOS’s commitment to comfort and performance in cycling wear. The collaboration aims to redefine how athletes engage with nature, promoting their brand mantra for 2025: "Rise with the Mountain — Challenges Define Life."

Product Innovation and Design

The ASSOS x MAMMUT collection is engineered specifically for adventurers who thrive both on the saddle and off it, featuring performance-oriented apparel and gear. This unique collection will be available exclusively at MAMMUT stores and online starting April 16.

Edwin Naeve, the CEO of ASSOS, emphasizes the collaborative spirit of this partnership: "At ASSOS, we constantly seek new ways to inspire cyclists and connect them with nature. Our collaboration with MAMMUT merges our cycling expertise with their unparalleled outdoor tradition, broadening the possibilities for adventurers. Together, we aim to offer an integrated experience tailored for athletes."

Laura Bernhardt, Apparel Product Manager at MAMMUT, reiterates this sentiment, stating, "This collaboration reflects the pinnacle of Swiss innovation and craftsmanship, blending ASSOS’s high-performance cycling apparel with MAMMUT’s advanced mountain gear. Designed to enhance the bike-packer experience, all products are durable, high-functioning, lightweight, and packable. Our goal is to provide cyclists with reliable apparel and gear in any environment."

Features of the Collection

The collection showcases innovative layering systems, advanced materials, and timeless Swiss craftsmanship, promising outstanding performance even in challenging conditions. Each product is meticulously designed to improve every moment spent exploring outdoors. The aim is to eliminate barriers between cycling and outdoor adventures, creating a seamless blend of both worlds. Not only focused on performance while cycling and versatility in the wild, it is also about embracing passion where these two experiences intersect.

Recommended Products from ASSOS x MAMMUT

1. ASSOS x MAMMUT HS Hooded Jacket – Price: ¥68,200 (incl. tax)
- Offers the lightest rain protection and is packable for convenience. Designed with helmet-compatible hoods and a 2-way front zip for optimized cycling fit.

2. ASSOS x MAMMUT ML Hybrid Vest – Price: ¥34,100 (incl. tax)
- An all-season insulated vest essential for multi-day bike tours, featuring Polartec® Alpha® insulation and Pertex® Quantum Air fabric, ensuring temperature control and moisture management during activities.

3. ASSOS x MAMMUT Aenergy IN Hooded Jacket – Price: ¥68,200 (incl. tax)
- This incredibly lightweight jacket (280g) is easily storable, water-repellent, and provides excellent insulation for cyclists braving colder conditions.

The ASSOS x MAMMUT collection is not just about clothing; it's about delivering experiences and solutions that empower cyclists and adventurers alike. By combining both brands' legacies, this partnership signifies a leap forward in outdoor sportswear. As outdoor activities gain popularity, this collection stands out as a testament to what modern innovation and collaboration can achieve in presenting high-quality products that inspire exploration and adventure.

Conclusion

With products that cater specifically to the needs of cyclists and mountain enthusiasts, the ASSOS x MAMMUT collection is poised to make waves in the outdoor gear market. On April 16, those passionate about cycling and adventure will find themselves equipped with not only brilliant products but the spirit of collaboration that characterizes this remarkable partnership. Embrace the adventure and gear up with the best from ASSOS and MAMMUT!