Huawei Cloud's Network Core Sets New Standards for 5G Experience Monetization

Huawei Cloud's Network Core Revolutionizes 5G Experience Monetization

In an era marked by technological advancement, Huawei Cloud is at the forefront of transforming the telecommunications landscape. As of 2025, the monetization of the 5G-A experience has reached a significant turning point, moving from mere concepts to large-scale commercial implementations. With over 45 million users served in China alone, Huawei is helping operators evolve from basic communication services to real experience monetization.

The Shift to Experience Monetization

The evolution from traditional services to experience monetization isn't merely a shift in strategy; it represents a paradigm change driven by both industry needs and advanced technology. Over the past year, Huawei Cloud has focused on enhancing network capabilities, innovating business models, and fostering ecosystem collaboration. These efforts have begun to yield tangible results in real-world settings.

In partnership with the GSMA Foundry and more than ten leading global operators, Huawei has successfully incubated numerous case studies and undertaken commercial explorations, paving the way for future innovations.

Enhancing Network Capabilities with Intelligence

At the heart of this revolution lies the introduction of intelligence in network management. Huawei has innovatively integrated user experience understanding into packet core networks, enabling real-time assessment based on quality of experience rather than depending solely on traditional performance indicators. Although these advancements are rooted in specific practices observed in China, they pave the way for a global transformation in network service delivery.

To support this vision, Huawei has proposed five key capabilities, which include experience definition, network assurance, product promotion, consumer perception, and supply estimation. Together, these capabilities signify a comprehensive approach to help operators monetize the experience in a closed-loop model.

Exploring New Business Models

Transforming business models has become vital for monetization within this new digital ecosystem. Huawei is pioneering the concept of integrating experience privileges primarily into the core service package along with supplementary offerings. For example, exclusive experience benefits are now offered within diamond and platinum VIP user packages. This strategy encourages high-tier users to remain loyal and incentivizes upgrades, effectively enhancing user value over time.

Additionally, Huawei has introduced complementary features tailored for specific scenarios, like seamless enhancements during peak travel times or crowded stadiums. This adaptability allows operators to meet on-demand needs effectively, subsequently increasing revenue per subscriber.

Fostering Ecosystem Collaboration

The approach to ecosystem collaboration is equally productive. Public-facing terminals now feature enhanced capabilities, such as static MyLogo displays. In 2025, Huawei collaborated with partners, including Huawei Device Company and China Mobile Group Device Company, to transition MyLogo from static to interactive, enriching user engagement strategies. Initial pilot programs in regions like Henan and Zhejiang highlight the actionable potential of these integrations.

In the future, MyLogo is expected to serve as a critical entry point for experience monetization and smart marketing campaigns. Huawei remains committed to further embedding AI capabilities within the packet core network to enhance its intelligence and responsiveness.

Innovative solutions like Media Relay and Mobile Home are in development to assist operators in realizing tangible value while achieving substantial commercial success. These initiatives aim to create a pathway towards a future defined by smarter networks and enriched user experiences.

Conclusion

As the 2026 Mobile World Congress in Barcelona approaches, Huawei Cloud invites industry stakeholders to collaborate in shaping this intelligent network future together. The drive toward redefining and monetizing user experiences is not a mere ambition, but a reality that reflects evolving consumer needs and the technological prowess of today’s service providers. Stay tuned for more as Huawei continues to lead the charge into this exciting new domain.