Experience Perfectly Fitting Lingerie at HEAVEN Japan's Pop-Up Shop in Tokyo

Discover the Perfect Fit at HEAVEN Japan's Pop-Up Shop

HEAVEN Japan is excited to announce a pop-up shop at Yurakucho Marui from July 17 to July 30, where women can find perfectly fitting lingerie tailored specifically for their body types and preferences. This event aims to change the way women approach lingerie, offering them a chance to see, try on, and purchase items that truly enhance their comfort and confidence.

The company's mission centers around the development and sale of 'suitable lingerie,' a term they coined to emphasize the importance of finding the right fit for each individual. Many women are unaware that around 80% of them are wearing bras that don’t fit properly, often due to a lack of knowledge and resources when it comes to choosing the correct sizes. As young girls transition to womanhood, many do so without proper guidance, leading to lifelong consequences in lingerie choices.

HEAVEN Japan tackles this issue by implementing a comprehensive approach to lingerie. They not only design and develop their products but also provide in-depth consultations at their two stores located in Tokyo and Osaka. Clients receive personalized advice that considers their individual needs, preferences, and body types.

The pop-up shop is a continuation of HEAVEN Japan's initiative to extend their expertise to more women across Japan. Following requests from customers, they decided to set up this shop in Tokyo for the third time—after successful events in Yokohama, Osaka, and Nagoya. This gives attendees a unique opportunity to consult with lingerie experts, while also experiencing firsthand changes in fit, comfort, and style.

At the pop-up shop, visitors can expect to explore a wide array of products, including the popular 'Ganso Waki Niku Catcher,' among other best-sellers like 'Biscellina' and the 'Shin-Mune Fujiko Bra.' Additionally, new items like sports bras and wire-free options will be available. The shop offers an extensive size range from C65 to M100—73 unique sizes to ensure that each woman finds her perfect match.

In conjunction with this event, HEAVEN Japan will also host an exhibition for their Autumn/Winter 2026 collection, starting July 21. Attendees will have the chance to receive the latest catalog, making it an exciting moment to view new colors and products ahead of the public release.

No appointments are necessary, allowing visitors to freely drop-in during shop hours between 11 AM and 8 PM, with the last day being capped at 6 PM for appointments and 7 PM for closing. Each fitting session will last approximately 15 to 20 minutes, making it easy to fit fitting into shopping plans. However, due to potential overcrowding, tickets may be required at peak times.

At HEAVEN Japan, the commitment goes beyond just selling lingerie. The goal is to accompany women through the journey of embracing their bodies with confidence, ensuring that each woman's heart and body find their suitable lingerie.

For more details on the pop-up shop, visit HEAVEN Japan's Pop-Up Shop page.

Event Details

- Date: July 17 (Fri) - July 30 (Thu), 2026
- Location: Yurakucho Marui, 3F Calendarium D02, 2-7-1 Yurakucho, Chiyoda, Tokyo 100-0006
- Business Hours: 11 AM - 8 PM (Last day closes at 6 PM for final consultations, 7 PM closure)

Stay tuned for more updates from HEAVEN Japan, as they continue to empower women with correctly fitting lingerie and enhance their everyday style and confidence.