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Lexar's Milestone: 30 Years of Storage Innovation

At CES 2026, Lexar proudly commemorates three decades of groundbreaking advancements in storage technology. Founded in 1996, the company has evolved from a pioneering provider of memory card solutions to an internationally recognized brand that leads the industry. As Lexar celebrates its 30th anniversary, it reflects on its journey, while revealing a roadmap that emphasizes adaptation to contemporary user needs and scenarios focused on AI-driven workflows, mobile applications, and real-time data processing.

Commitment to Professionalism, Innovation, and Service

Lexar's product strategy over the years has relied on three core principles: professionalism, innovation, and service. Each is essential for delivering storage solutions that cater to photographers, videographers, gamers, and mobile content creators.

Professionalism in Performance

In 1996, Lexar set benchmarks in reading speeds for compact flash cards, a tradition that continues today with the introduction of the Lexar Professional DIAMOND CFexpress™ 4.0 Type B Card Series. This latest offering supports sustained high data rates suitable for demanding applications such as cinematic productions and 8K workflows.

Emphasis on Innovative Technologies

Through the years, Lexar has consistently driven innovation, introducing numerous cutting-edge products. Highlights include the Lexar ARMOR GOLD SDXC™ UHS-II, featuring a solid metal casing, and the groundbreaking Lexar PLAY PRO microSDXC™ Express, boasting a remarkable capacity of 1TB.

Comprehensive Service Approach

Recognizing that storage transcends hardware alone, Lexar aims to provide holistic, reliable solutions. With tools such as the Lexar App and comprehensive end-to-end support, Lexar helps users safeguard, manage, and preserve their most treasured work and memories.

Unveiling CES 2026's Product Collection

At CES 2026, Lexar showcases an extensive new product lineup, designed for a variety of usage scenarios—from mobile media capture to gaming and routine data storage. Featured products include:

• - Lexar Professional SILVER PLUS microSDXC™: The world’s fastest 2TB UHS-I microSD card, delivering read speeds up to 255 MB/s and write speeds up to 180 MB/s—ideal for 4K60P video recording and use in action cameras and drones.
• - Lexar PLAY X PCIe 4.0 NVMe SSD: An internal SSD with phenomenal read speeds of up to 7,400 MB/s and write speeds of up to 6,500 MB/s, tailored for gaming, content creation, and power-demanding applications.
• - Lexar TouchLock Portable SSD: A portable SSD featuring NFC dual encryption with NFC authentication and 128-bit AES hardware encryption that can unlock protected storage areas via smartphone tap.
• - Lexar Air Portable SSD: A stylish and ultra-lightweight portable storage solution weighing just 17g, offering automatic backups through the Lexar App, perfect for creatives and mobile users needing seamless storage on the go.

Introducing the Lexar AI Storage Core

With the rising integration of AI applications from the cloud into devices, the demand for robust storage solutions escalates. To meet this need, Lexar introduces the Lexar AI Storage Core, a technical foundation based on performance, reliability, and flexibility, tailored for storage requirements of AI-centric applications in both consumer and prosumer categories. Planned product lines include:

• - AI-Grade SSD for AI-capable PCs and compute-intensive applications.
• - AI-Grade Storage Stick, allowing instant storage expansion via plug-and-play for next-gen PCs.
• - AI-Grade Card for AI-supported image processing, sensor fusion, and real-time analysis directly on devices.

These product lines will represent an essential departure point for a gradual expansion of the AI Storage Core covering gaming, imaging, robotics, and automotive technologies.

A Collaborative Future: Partnership with the Argentina National Football Team

Reflecting its forward-thinking vision, Lexar forms a global partnership with the Argentina National Football Team, acting as their global storage partner. This collaboration emphasizes shared values of leadership, professionalism, and global influence. Lexar's rich legacy of pushing technological boundaries aligns perfectly with the national team's championship heritage.

To celebrate this partnership, Lexar will launch co-branded editions of the Lexar Air Portable SSD and Lexar SL500 Portable SSD designed in the style of the Argentina national team, allowing fans, creatives, and professionals to capture and preserve meaningful moments. This partnership aims to unite sports enthusiasts across cultures with League’s innovative technology.

Lexar will showcase its complete product portfolio at CES 2026, Booth 20234, Central Hall, Las Vegas Convention Center, from January 6 to January 9, 2026.