#USA #Las Vegas #Retail Tech #Grocery Delivery #Nash Logistics

Nash Unveils Pick & Deliver

On September 29, 2025, at the Groceryshop conference in Las Vegas, Nash, an advanced AI-native logistics orchestration platform, introduced its groundbreaking feature known as Pick & Deliver. This innovative service is set to transform the way grocery stores and retailers manage their in-store fulfillment and delivery processes. By leveraging delivery service providers (DSPs), this new feature enables stores to efficiently pick items directly from their shelves and fulfill customer orders without compromising on customer relationships or product data control.

The Vision Behind Pick & Deliver

Mahmoud Ghulman, the co-founder and CEO of Nash, outlined the critical challenge faced by retailers today: maintaining control amid rising operational demands. Grocery delivery has rapidly grown into one of the market's fastest-expanding channels, with U.S. grocery delivery sales soaring to $10.7 billion in August 2025. However, as demand increases—especially during peak times—many retailers find themselves overwhelmed, struggling to balance quality service with capacity constraints.

With Pick & Deliver, Nash addresses these challenges head-on. The platform connects a store's product catalog and real-time inventory with trusted delivery providers. This integration allows couriers to receive precise instructions on what to pick from the aisles, alongside guidelines for substitutions in case of out-of-stock items, ensuring a seamless customer experience.

Enhancing the In-Store Fulfillment Process

Nash's Pick & Deliver not only facilitates efficient order picking but also optimizes delivery logistics by following a unique approach. Couriers assigned to a specific order handle both the picking process in-store and the delivery to the customer, thereby eliminating staging bottlenecks that can delay the overall workflow. This direct coordination aids in reducing errors and ensuring that items are picked accurately, as couriers scan barcodes for verification before dispatching orders.

Moreover, this live tracking capability empowers stores and their customers with real-time updates on order status, enhancing transparency throughout the entire shopping experience. From the merchant's perspective, this setup allows for full visibility into inventory management, substitutions, delivery times, and customer communications—all vital for fostering strong customer relationships.

Critical Market Needs and Retailor Adaptations

Retailers are increasingly recognizing the need to adapt to the evolving landscape of grocery delivery. Many have historically relied on external marketplaces, but this practice often comes at the cost of losing valuable customer data and relationships. Industry expert Mike Brennan, former COO at Peapod, emphasized that the economics surrounding grocery delivery have dramatically shifted.