New Initiative Launched to Improve Care for Acute Heavy Menstrual Bleeding by WHrC and Avana Health

New Initiative Launched to Enhance Care for Acute Heavy Menstrual Bleeding



On January 28, 2025, the Women's Health Research Collaborative (WHrC) and Avana Health unveiled a collaborative initiative aimed at improving the management of Acute Heavy Menstrual Bleeding (HMB). This condition, characterized by heavy uterine bleeding not related to pregnancy, often requires urgent medical attention, yet currently lacks appropriate diagnostic and treatment coding. Notably, there are no FDA-approved therapies available for this significant healthcare challenge.

Addressing an Overlooked Issue


Despite affecting millions of women and placing considerable fiscal burdens on healthcare systems, Acute HMB has garnered little attention over the years. Dr. Malcolm Munro, a clinical professor at UCLA and co-founder of WHrC, emphasized the need for greater awareness among policymakers, healthcare providers, and educational institutions. He stated, "The WHrC aims to elevate the visibility of Acute HMB to stimulate the creation of diagnostic codes, track affected women, and push for regulatory approvals for effective interventions."

Defining Acute Heavy Menstrual Bleeding


According to the International Federation of Gynecology and Obstetrics (FIGO) and the American College of Obstetricians and Gynecologists (ACOG), Acute HMB is defined as substantial uterine bleeding in women of reproductive age that warrants immediate attention. This definition sets the stage for a focused approach towards addressing the gaps in care and intervention surrounding this disorder.

A Mission of Empowerment and Inclusivity


Avana Health's CEO, Peter Pacult, echoed the sentiments of urgency by committing to address critical deficiencies in uterine healthcare. He noted, "Our collaboration with diverse stakeholders, including medical professionals and patients, is essential to fostering education and the development of innovative treatments, thus empowering healthcare providers and enhancing patient access to care."

Amplifying Women's Voices in Healthcare


Mindy Olivarez, Senior Vice President at Petauri Kinect, reinforced the initiative’s aim of amplifying women's voices and delivering essential research to improve women’s health on a global scale. This initiative strives not only to bring attention to Acute HMB but also to develop sustainable solutions that fit within larger healthcare frameworks.

Looking Forward


This partnership aspires to bring forward crucial changes in how Acute Heavy Menstrual Bleeding is addressed – inspiring the necessary dialogue for the creation of vital medical interventions and comprehensive training for healthcare professionals. With a united front, WHrC and Avana Health are set on a path that promises to transform the current landscape of women's health by emphasizing the urgency and seriousness of Acute HMB care.

For further information about this initiative, you can contact [email protected]

About the Organizations


Petauri is a Nashville-based pharmaceutical services platform founded with the aim of revolutionizing women's health and medical affairs through expert partnerships.
Women's Health Research Collaborative (WHrC) is dedicated to addressing gaps in women's healthcare by prioritizing patient-centered research and innovation.
Avana Health focuses on developing solutions for unmet needs in women's health, particularly through innovative approaches to uterine bleeding treatment, greatly enhancing access in underserved communities.

Topics Health)

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