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Heartland Food Products Group Acquires SLIMFAST®

On September 17, 2025, Heartland Food Products Group announced its acquisition of the SLIMFAST® US brand from Glanbia PLC, marking a significant expansion of its commitment to health-conscious offerings. Known for its production of SPLENDA® BRAND low-calorie sweeteners, drink mixes, and nutritional beverages, Heartland aims to blend the strengths of both brands in a strategic partnership.

A Shared Mission for Healthier Living

Ted Gelov, Chairman and CEO of Heartland, expressed enthusiasm about the acquisition, emphasizing how it aligns with the company's mission of helping people achieve healthier lifestyles. With the fusion of SPLENDA® and SLIMFAST®, Heartland is poised to empower consumers in making better dietary choices without sacrificing taste.

"The addition of SLIMFAST® to the Heartland family reinforces our commitment to helping consumers live healthier, more balanced lives," Gelov stated during the announcement. This acquisition not only brings together two established brands but also responds to growing consumer demand for effective solutions in weight management and sugar reduction, both crucial factors in modern nutrition.

Strengthening Brand Identity

Heartland Food Products Group, headquartered near Indianapolis, has built a reputation as a global leader in producing low-calorie sweeteners, creamers, beverage concentrates, and nutritional drinks. The SPLENDA® brand, in particular, has been a pioneer since its inception in 1991, becoming the top zero-calorie sweetener brand in the U.S., recommended by numerous health professionals across the country. It offers a full line of products, including SPLENDA® Sweeteners, SPLENDA® Stevia, and SPLENDA® Monk Fruit Sweeteners, among others.

The addition of SLIMFAST® enhances Heartland's ability to cater to consumers’ evolving health needs. SLIMFAST® is well-known for its meal replacement shakes and weight management products, making it a perfect fit in Heartland's lineup, which focuses on providing solutions for sugar reduction and overall wellness.

Looking Ahead

With the combined offerings of SPLENDA® and SLIMFAST®, Heartland Food Products Group is well-positioned to innovate and develop new products that meet consumer demands. The goal is to deliver trusted and effective solutions that enable individuals to manage their weight and sugar intake effectively while enjoying great taste.

This strategic acquisition marks an important milestone for Heartland as it seeks to broaden its impact on the health and wellness industry, forging a path towards a future where enjoyable and healthy food choices are within everyone's reach.

For more information about Heartland Food Products Group and its latest offerings, you can visit Heartland's official website and check out SPLENDA's dedicated page for updates on their expanding product lines and health initiatives.