The Emergence of a Day Service with a Huge Following: Danran no Ie's Inspiring Story

The Emergence of a Day Service with a Huge Following

In the world of elder care, where heartfelt connections matter more than anything, the story of Danran no Ie Kamagaya in Chiba Prefecture stands out. Published in the January issue of the monthly magazine Danran Biyori by Nihon Kaigo Jigyo Co., Ltd., this feature highlights a day service that has achieved an impressive average annual occupancy rate of 96.1%, with the latest figures reaching a perfect 100%. With continuous inquiries flooding in, new clients find themselves on a waiting list due to high demand for this nurturing environment, where families love to return.

A Proud Team That Delivers More Than Words

The ethos of Danran no Ie shines through the words of co-founder Kayoko, who emphasizes the dedication of her staff: “My team is remarkable. Just one word from me sparks responses that multiply into hundreds.” This pride and confidence reflect a collective commitment to their clients. They have cultivated an awareness of the subtle changes in patrons’ needs, which allows them to respond promptly, fostering an environment where trust can blossom.

Since its inception in 2017, the Kamagaya site has consistently maintained high numbers, and the staff’s attentiveness is at the core of this achievement. Even during challenging times, the local community has seen unparalleled consistency in service, affirming that no one has left unserved—a testament to their extensive groundwork in creating a reliable space.

Events That Brighten Lives

Unique to Danran no Ie is their approach to events, with around 17 monthly activities led by the aspirations of the users. Their philosophy embraces a sense of belonging, where “dreams become reality.” Events range from crafting photo frames in celebration of a grandchild’s birth to planting flowers that echo a loved one’s affinity for botany. Participants not only express their own desires but also share memories tied to their families, contributing to a warm communal spirit.

The event organization rests on a well-curated list of over 100 user ideas, ensuring that each month brings something new and engaging.

Bridging Hearts Through Innovation

To further support family members outside the facility, Danran no Ie introduces personalized “Observation Files” for each client, documenting daily activities and progress. These files, coupled with daily logs, are sent home, allowing families to stay in touch with their loved ones’ journeys and achievements. When meeting the clients at home for the first time, staff members bring a “Recreation Box” filled with items to facilitate rapport and connection, emphasizing care beyond mere obligation.

Such initiatives demonstrate the establishment's commitment to serving the community. Kayoko proudly states that they have not had a single case of clients who couldn’t continue their journey at the facility. This success is strong evidence of their resolute approach towards forming a true “home.”

A Deeper Commitment Beyond Business

CEO Aoyagi’s dedication stems from a personal commitment formed in childhood after experiencing the loss of loved ones. This prompted him to establish care facilities driven by compassion, not commerce. Joined by his wife Kayoko in 2020, the couple fosters a nurturing environment for both users and their families, continuously seeking to support them in diverse ways. They acknowledge that their personal comforts may take a backseat to their commitment to care, reinforcing that their mission transcends mere business.

In honoring the memories of clients who have passed, the facility regularly keeps in touch with their families, demonstrating an unwavering commitment that forges a ‘big family’ in the region—an ethos that they plan to carry forward.

About Danran Biyori

The Danran Biyori magazine serves as a platform to amplify the voices of employees and managers at Danran no Ie across Japan, delving into their connections with local communities and highlighting various initiatives monthly. By sharing the actual experiences of its franchises and their support for newcomers, it aims to enhance the visibility and value of the Danran brand.

Moreover, the magazine collaborates with diverse teams, including individuals with disabilities, giving a holistic opportunity to participate in planning, research, and editorial processes—another testament to Danran no Ie’s commitment to inclusivity.

What is Danran no Ie?

Danran no Ie, a franchise operated by Nihon Kaigo Jigyo Co., Ltd., represents a community-based day service characterized by its homely atmosphere in renovated dwellings. With a limited capacity of about 10 clients daily, it offers tailored care that enhances one's quality of life while providing activities that cater to individual personalities. This unique blend of attentive care and meaningful events ensures Danran no Ie remains a beloved space within the community.