#Japan #Tokyo #SSK Seminar #Toshio Kimura #New Product

Seminar Overview: Enhancing New Product Development Processes

On July 2, 2025, a pivotal seminar titled "Reconstruction and Reinforcement of New Product Development Processes" will be held at the SSK seminar room in Tokyo. This event, facilitated by Toshio Kimura, a Senior Consultant at the Japan Management Association Consulting (JMAC), aims to tackle the crucial components of establishing effective and efficient new product development processes essential for driving organizational growth.

Why This Seminar Matters

New product development is a recurring activity crucial for businesses aiming to stay competitive. Unlike launching new ventures, enhancing this ongoing process can lead to geometric growth for establishments. Although the basic framework for product development exists, the processes often hinge on individual researchers and engineers' unique thoughts, imposing restrictions on idea generation and development speed. Hence, it’s vital to cultivate valuable themes by merging diverse expertise across organizational boundaries while valuing individual serendipity.

Goals of the Seminar

Participants will gain insights into:
1. The methodologies behind producing appealing ideas and themes by leveraging the collective skills of the organization.
2. The customer-focused approach in developing project plans and business ideas.
3. Effective strategies and techniques for accelerating development speed through collaborative efforts.

Detailed Program Schedule

1. Importance of New Product Development Process

• - The impact of successful product development on corporate growth.
• - The hazards of relying too heavily on individual capabilities.
• - Balancing individual skills with organizational strength.
• - Three sub-processes that form the backbone of the new product development process.

2. Reforming the Idea and Theme Creation Process

• - Understanding that the “quality” of ideas is proportional to their “quantity.”
• - Three key points for effective idea generation.
• - Systematically promoting the fusion of needs and seeds.
• - Determining the focal themes for development.

3. Transforming the Business Concept and Planning Process

• - Emphasizing the significance of a customer-focused (CF) approach.
• - Integrating marketing theories and processes into product development.
• - Visualizing the concept through mock catalogs of new products.
• - Conducting profit simulations based on pricing strategies and demand forecasts.

4. Revamping the Development Practice Process

• - Transitioning to source-driven development styles.
• - Setting hypotheses for development goals.
• - Drafting a large-scale schedule.
• - Real-time management of development milestones through intermediate planning.

5. Strategies for Strengthening the New Product Development Process

• - Focused initiatives led by planning and management teams.
• - Centralized discussions through cross-functional organizational collaboration.

6. Q&A Session and Networking

Participants will have the opportunity to ask questions and exchange business cards, fostering valuable connections.

Event Participation Modes

• - In-Person: SSK Seminar Room, 4th Floor, Zaimax Nishi-Shimbashi Building, 2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo.
• - Live Streaming: Through Zoom Webinar.
• - On-Demand Viewing: Archived sessions available for two weeks to accommodate various schedules.

About the Organizer

The New Society System Comprehensive Research Institute (SSK), established on December 6, 1996, has been at the forefront of conducting approximately 500 business seminars annually for over 28 years. Their extensive experience in delivering premium management strategies, marketing insights, and technological information aids organizations in creating business opportunities amid diverse market conditions. SSK continually strives to provide cutting-edge information while serving as a strategic partner for customer success.

For inquiries, please contact:

• - Email: info@ssk21.co.jp
• - Phone: 03-5532-8850
• - Website: SSK Official Site

This seminar is an opportunity not to be missed by organizations aiming for innovative advancements in their product development capabilities.