Rich Products Teams Up with James Cook for Game Day Cookie Launch

Rich Products and James Cook Collaborate for the Ultimate Game Day Cookie



Rich Products, a global family-owned food company with deep roots in Buffalo, New York, is gearing up for an exciting football season with a special project. In partnership with Buffalo Bills' running back James Cook, Rich's has introduced a unique limited-edition treat known as the "James Cookie." This delightful cookie is not just a snack—it's a celebration of the city’s football culture and pride.

This innovative sweet treat pays tribute to Cook's fourth season in Buffalo and coincides with the emotional farewell to the stadium formerly known as Rich Stadium, a venue that has hosted countless memories for fans over the years. Alvino Battistoni, the senior vice president of Rich’s In-Store Bakery Deli Division, expressed the essence behind the cookie's creation, stating, "Football season in Buffalo is full of passion, pride, and energy—that's exactly what this cookie embodies."

A Cookie to Celebrate Community


The James Cookie is packed with exciting ingredients that promise to excite any taste bud. It features praline-coated pretzels, crispy rice crunchies, toffee bits, creamy white chocolate, and vibrant red, white, and blue sprinkles. This combination not only makes for a delicious cookie but also captures the festive spirit of football tailgates and game-day celebrations. Perfect for gatherings or as an indulgent snack, it's designed to bring fans together during the spirited football season.

James Cook himself commented on the collaboration, stating, "The Mafia is the best in the league, so teaming up with Rich's to create something designed for them is special. The James Cookie is all about big, bold flavor that brings people together."

Availability and Purchase


The James Cookie will be available for a limited time at various retailers across Western New York. Fans can find these cookies at well-known locations such as Tops, Delta Sonic, Kwik Fill-Red Apple, and Crosby's, as well as Bella Pizza. For added convenience, there’s also an option to purchase the cookies online through platforms like Amazon and Walmart.com.

This partnership exemplifies Rich Products' ongoing commitment to the Buffalo community, where it has established its presence for over 80 years. As a company that prides itself on creating memorable culinary experiences, Rich's aims to not only satisfy cravings with their products but also inspire a sense of community. The James Cookie, with its bold flavor and energetic spirit, is an embodiment of this mission.

About Rich Products


Founded by the Rich family 80 years ago, Rich Products Corporation has developed into a global leader in the food industry. The company specializes in a wide range of products including cakes, icings, pizza, appetizers, and specialty toppings, which are enjoyed in homes, restaurants, and bakeries around the world. Beyond just delicious food, Rich's provides valuable insights to its customers, helping them to thrive in a competitive marketplace. With annual sales exceeding $5.8 billion and operations in 100 locations globally, Rich Products continues to be at the forefront of culinary innovation.

For more details about the James Cookie and where to purchase it, visit Rich's official website. Join the conversation on social media through platforms like Facebook, Instagram, and LinkedIn to stay updated on future products and community initiatives.

Topics Consumer Products & Retail)

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