Celebrating 41 Years: Firstrade Launches Major Ad Campaign in NYC

Firstrade Celebrates 41 Years of Service with Manhattan Ad Campaign

Firstrade Securities Inc., the prominent zero-commission online brokerage based in the United States, is marking 41 remarkable years of operation with an extensive outdoor advertising campaign across Manhattan. This initiative features 30 locations from Penn Station to Times Square and is designed to resonate with the daily experiences of New Yorkers. The campaign, which is set to run until August 16, 2026, is aimed at connecting directly with the community that has supported Firstrade since its inception in 1985.

The advertising placements are strategically positioned in some of Manhattan’s busiest transit hubs, such as Penn Station, which witnesses over 600,000 passengers each day according to Amtrak’s data, making it North America’s busiest passenger hub. Other key locations include the Times Square-42 Street/Port Authority subway stations, which account for the highest foot traffic in the MTA system, with more than 58.8 million riders in 2025 alone. Additional advertising sites extend to Grand Central, Herald Square, 5th Avenue, Central Park South, the Garment District, Greenwich Village, and the vicinity around the World Trade Center. This ensures that Firstrade’s brand messaging reaches commuters, tourists, and local residents alike, effectively covering Manhattan’s North-South axis.

John Liu, CEO of Firstrade, expressed excitement about this milestone, stating, "When I started this company in Flushing in 1985, it was about serving our neighbors right here in New York. Our commitment to 'customer experience first' has remained unchanged for 41 years. This advertising campaign, placed where New Yorkers pass daily, represents a homecoming of sorts to our roots."

In addition to the traditional advertising campaign, Firstrade is blending offline experiences with digital engagement through an interactive initiative called the "Firstrade Street Hunt" on social media platforms like Instagram and Threads. Participants are encouraged to find three distinct Firstrade-themed bus stop advertisements scattered throughout Manhattan. By snapping a photo and sharing it with the tags @firstrade_ch and #FirstradeStreetHunt, they can register their entry. The contest runs until July 26, 2026, and the first 30 participants to complete the challenge will win a Firstrade-branded hat and water bottle set. Full details of the campaign can be found on Firstrade’s social media profiles.

Participation in the hunt requires no purchase or account setup; it is exclusively available to residents in the United States. Each participant is eligible to claim only one set of prizes, which are available while supplies last. It’s important to note that this event is not sponsored, affiliated with, or associated in any way with Meta, Instagram, or Threads. Firstrade retains the right to modify, pause, or terminate the event at any time, including the final decisions regarding eligibility and prize distribution.

Firstrade embodies its core philosophy of prioritizing customer experience. With a commitment to excellent service and low investment costs, the firm aims to assist every client in achieving their financial growth. As the leading commission-free online broker in the United States, Firstrade offers trading in stocks, ETFs, options, and mutual funds without fees. It also provides high-yield fixed income products, including U.S. Treasury securities, municipal bonds, corporate bonds, and CDs. By delivering a comprehensive array of investment products and tools, Firstrade empowers clients to take control of their financial futures. For more information on free trading options, visit Firstrade.

Founded in 1985, Firstrade is a member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC). For more updates and interactions, follow Firstrade on Facebook, Instagram, LinkedIn, X, and YouTube. Every investment comes with risk, and past performance is not indicative of future results. For further details, you can contact Firstrade’s media team.