#USA #Las Vegas #Event Management #GES Exhibitions #Truelink Capital

GES Completes Sale to Truelink Capital

On December 31, 2024, GES, a global leader in exhibition and event management, announced its successful acquisition by the private equity firm Truelink Capital, based in Los Angeles. This landmark transaction was executed after Viad Corp, a previous owner, completed the process, allowing GES to embark on a new chapter of growth as an independent entity.

Derek Linde, CEO of GES, expressed enthusiasm for this transition, stating, "We are excited to start a new chapter of our business in 2025 together with Truelink. Our talented team has delivered extraordinary event experiences for clients worldwide throughout 2024, and we continue to see strong momentum in our business. We are eager to partner with Truelink’s team to accelerate innovation and expand our industry-leading capabilities to deliver top-tier experiential events globally."

With a workforce of over 2,600 dedicated employees and robust partnerships across various industries, GES has built a reputation for supporting prominent brands across significant sectors, including healthcare, aerospace and defense, financial services, manufacturing, technology, and retail. The company excels in providing comprehensive marketing solutions through exhibitions, events, and experiential marketing strategies, making it a preferred partner for numerous leading organizations.

Truelink Capital's excitement about this new collaboration was echoed by Luke Myers, co-founder and managing partner of the firm. He stated, "Truelink is enthusiastic about working with Derek and his leadership team to enhance GES's position as an industry leader, reinforcing the company's legacy of success. We look forward to driving strategic investments to bolster the strengths of GES and Spiro in creative design, logistics, and event production, accelerating their technological offerings while expanding GES's international reach from day one. We thank Viad for their exceptional management and support during the transition period and look forward to collaborating with GES's leadership to help the company achieve its full potential."

As part of this strategic transition, GES will continue to offer its wide range of services that includes event management, accommodation, meeting planning, logistics, and engagement solutions. The dynamism of the GES collective, which includes companies like GES Exhibitions, Spiro, onPeak, SHOWTECH, and Visit, enables them to transform business objectives into extraordinary experiences that forge meaningful connections with audiences and significantly impact their clients' bottom lines.

The path forward for GES under Truelink promises to deepen its commitment to delivering innovative and effective marketing solutions tailored to evolving client needs. With proven expertise and a commitment to excellence, GES is poised to enhance its service offerings, drive growth, and foster transformative client experiences.

For additional information, visit the respective websites: GES, Spiro, onPeak, SHOWTECH, and Visit.

About Truelink Capital: Truelink is a middle-market private equity firm focused on creating long-term value through operationally-driven partnerships. The firm collaborates with management teams, corporate sellers, and founders to accelerate growth through strategic initiatives and transformative acquisitions.