#USA #London #Inspired Thinking Group #Ian Hudson #Capture Studios

Ian Hudson Appointed as Chief Production Officer of ITG

Inspired Thinking Group (ITG), the agile content business leveraging AI, announced the appointment of Ian Hudson as its new Chief Production Officer. Hudson, an industry veteran with more than twenty years of experience, will spearhead ITG's content creation globally, emphasizing high-quality and scalable content tailored for top-tier clients such as Microsoft, Walgreens, KFC, Heineken, Samsung, and PUMA.

Before joining ITG, Hudson was the Director of Operations for EMEA at Tag for five years. His extensive history includes co-founding Hogarth Worldwide, where he spent eleven years in pivotal roles and was instrumental in shaping its growth. The decision to bring Hudson on board comes at a crucial time for ITG, which recently expanded its United States operations after acquiring PureRed in February.

In his new role, Hudson is set to manage ITG's global content creation model. The company aims to assure consistent delivery of high-quality content, leveraging its offshore capabilities in South America and Asia, along with facilities like Capture Studios. These studios are designed to support leading brands in producing efficient and intelligent videos and images, featuring innovative facilities such as automated shooting, virtual production, and customizable set construction.

Andrew Swinand, CEO of ITG, emphasized the company's focus on the need for intelligent content that stands out in a crowded market. He stated that, to truly succeed, brands require content that is more than just abundant; it needs to be personalized and smart, enabling seamless interactions across various channels. Hudson’s expertise will play a crucial role in assuring that the content produced not only meets but exceeds this standard of quality.

In a statement, Hudson expressed his enthusiasm about joining ITG at this significant growth period. He underscored the company's dedication towards generating high-quality and impactful content that resonates with brands and their customers. He also recognized the unique environment and talent at ITG, excited by its potential for further growth in the coming years.

Hudson's appointment has been positively received by Sue Mountford, CEO of ITG for EMEA, who anticipates that his leadership will foster the continued evolution of Capture Studios and contribute significantly to producing exceptional content.

As ITG’s prominent partner in AI-driven content development, the company focuses on simplifying marketing processes, enabling rapid production of engaging content that ultimately drives business growth while reducing marketing costs. With a workforce of over 2,000 across its global offices and the recognition of its AI-powered content marketing platform Storyteq as a world leader by Gartner, ITG is well-positioned for future advancements and success.

In conclusion, Ian Hudson's extensive background in content creation and operations aligns perfectly with ITG's vision of delivering superior content that connects brands with their audiences efficiently and effectively. The organization's strategic expansion under Hudson's guidance will likely pave the way for new innovative content solutions, further enhancing ITG's reputation as a leader in the marketing and content creation landscape.