#Japan #Tokyo #Keisuke Honda #Akatsuki #EDO ALL UNITED

Akatsuki Partners with EDO ALL UNITED

In a groundbreaking move for soccer club management, Akatsuki Inc., led by CEO Tetsuro Koda, has signed a sponsorship agreement with EDO ALL UNITED. This club is a prominent participant in the Kanto Soccer League and was founded by the well-known soccer player Keisuke Honda. The collaboration aims to leverage the comprehensive expertise of Akatsuki Group, including Akatsuki Media Studio and Natee, to provide multifaceted marketing and content creation support for the club.

Background and Purpose of the Partnership

Akatsuki operates under the mission to "make the world more enjoyable and enriching through sensibility and technology." The company's endeavors span three main sectors: entertainment, lifestyle, and solutions. By bringing together challengers who share common goals, Akatsuki seeks to innovate and generate new value that transcends existing boundaries, ultimately aiming for sustained corporate growth.

With a slogan of "Uniting the World from Tokyo," EDO ALL UNITED represents a new kind of soccer club, founded by Honda, which encourages participation from all its supporters. This club adopts a unique decentralized and autonomous management model, which allows fans to actively engage in the club's operations. Since its establishment in January 2020, EDO ALL UNITED has achieved remarkable success, climbing the ranks for three consecutive years as it sets its sights on a global presence.

The mission of EDO ALL UNITED to empower everyone to be a main player and create new value through collaboration resonates deeply with Akatsuki’s commitment to harnessing the power of community to illuminate the world. This alignment was a pivotal factor leading to the signing of the sponsorship agreement. By merging EDO ALL UNITED’s authentic fervor in sports with Akatsuki’s strengths in video content production and social media marketing, they aim to create new value that transcends the boundaries between sports and entertainment.

Future Initiatives

As a partner company for EDO ALL UNITED, Akatsuki Group plans to implement comprehensive information dissemination and marketing support across various platforms, including YouTube, TikTok, and Instagram. Specifically, the initiatives will include:

1. Management and Video Production for Honda's Official YouTube Channel
Akatsuki Media Studio will take charge of managing Honda's YouTube channel and producing video content. This initiative will go beyond mere match highlights, delving into the vision of Honda as well as the challenges faced by players in real-time, showcasing the growth journey of the club through captivating documentary-style media.

2. Comprehensive Management of EDO ALL UNITED's Official SNS
Natee will oversee the comprehensive production of EDO ALL UNITED's official social media channels. Focusing on short-form video content, such as that found on TikTok and Instagram, Natee will accelerate the production of engaging materials that broadcast EDO ALL UNITED's aspirations to the world.

Through these ventures, Akatsuki plans to utilize the data collected for potential analytics and integration into Akatsuki AI Technologies, thereby supporting EDO ALL UNITED's vision of "uniting the world from Tokyo" from multiple angles, blending creativity and technology effectively.

Official Social Media Overview

• - Keisuke Honda's Official YouTube Channel: YouTube Channel
• - EDO ALL UNITED Official Social Media Accounts:

- TikTok
- X (Twitter)
- Instagram

Comments from Leadership

Ryosuke Suzuki, CEO of EDO ALL UNITED

"Through a novel concept of ‘participatory club management,’ EDO ALL UNITED has been pioneering the creation of new values in sports clubs. Building a sustainable management foundation, where fans and partners can continuously engage, is a crucial aspect of our mission. Visualizing the activities and decisions of the club is vital for achieving our goals. The expertise of Akatsuki in content development and digital strategy will significantly enhance the outreach of EDO ALL UNITED’s values to a broader audience."

Keisuke Honda, Founder of EDO ALL UNITED

"To achieve our ambitious goal of being the best in the world by 2040, it’s crucial to communicate the passion and commitment of our club effectively. The alignment with Akatsuki stems from our shared vision of challenging the world. I believe that their creativity, which exceeds the realms of traditional sports, can transform EDO ALL UNITED's journey into a global narrative."

Tetsuro Koda, CEO of Akatsuki

"Honda's extraordinary passion for the target ‘Best in the World by 2040’ and the continuous pursuit of challenges by EDO ALL UNITED resonated deeply, leading us to this partnership. At Akatsuki, we thrive on building new values with fellow challengers. EDO ALL UNITED’s approach encourages participation from everyone, aligning with the community ethos we cherish. By merging our digital knowledge with EDO’s fervor, we’re confident we can deliver new emotional experiences that transcend traditional soccer club boundaries. We are thrilled to embark on this partnership to amplify EDO ALL UNITED's impact globally."