Kia America Reports Record Annual Sales for 2024
Kia America has successfully set a remarkable milestone in its sales achievements for the year 2024. The company sold a staggering
73,303 vehicles in December alone, with
796,488 units sold throughout the entire year. This accomplishment not only marks the highest annual sales figure in Kia's history but also ensures that the brand has broken its sales records for the second consecutive year. Such impressive sales figures highlight Kia's commitment to innovation and customer satisfaction in the highly competitive automotive market.
Kia's success is driven by thriving retail sales, which have seen a steady increase over the past seven years, excluding fleet sales. The growth aligns with evolving consumer preferences, notably an increased demand for electric and sport utility vehicles (SUVs). In a remarkable feat, electric vehicle sales soared by an impressive
74% compared to the previous year, accounting for
7% of Kia's total sales for 2024. Additionally, the SUVs and utility lineup contributed to a notable
8% increase in sales volume year-over-year, ensuring that these segments play a vital role in the brand's growth strategy.
In 2024, six Kia models achieved all-time record sales, including:
- - EV9, which skyrocketed by an astounding 1,869%
- - Sportage, with a growth of 15%
- - Carnival, increasing by 14%
- - Forte/K4, up by 13%
- - EV6, with a 6% increase
- - Telluride, which grew by 4%
Notably, the Telluride has proven its popularity with consumers, marking its highest monthly sales total for the second month in a row, showcasing its enduring appeal in the three-row SUV market since its debut in 2019.
Seungkyu (Sean) Yoon, President and CEO of Kia North America and Kia America, expressed, "Achieving back-to-back annual sales records along with surpassing consumer sales records for seven consecutive years is a validation that our strategy is working to further elevate the Kia brand and the potential for sustained growth in the US market." This statement reflects the confidence Kia has in its ability to continue growing and adapting to the ever-changing automotive landscape.
Furthermore, Kia has made multiple announcements coinciding with this sales performance. They have officially launched the much-anticipated
2025 Kia K4 compact sedan. The
2025 Telluride SUV has received accolades from
Car and Driver, being named one of the
10Best Trucks and SUVs for the sixth consecutive year, emphasizing its extraordinary attributes among competitors.
The Telluride has also clinched the top position in the
J.D. Power 2025 U.S. ALG Residual Value Awards for Midsize SUVs with three-row seating, showcasing its impressive value and market appeal.
Additionally, Kia's flagship all-electric
EV9 SUV has been recognized as the
2024-2025 Electric SUV of Texas at the annual
2024 TAWA "Truck Rodeo". This award highlights Kia's significant presence and influence in the electric vehicle segment. Two of Kia's prominent SUVs, the EV9 and
Sorento, have been honored as
2025 Best Vehicles for Hispanics by the
Hispanic Motor Press, with the EV9 taking the title of
Best EV of the Year.
Overall, Kia America has been establishing itself not just as a vehicle manufacturer, but also as a dynamic player in the electrification of transportation, championing sustainability practices while meeting the diverse needs of its customer base. The company's impressive sales figures, combined with the exciting introduction of new models, affirm its commitment to maintaining a leading position in the automotive industry and responding effectively to the demands of consumers.
As Kia continues to innovate and expand its diverse lineup of vehicles, industry experts and consumers alike will undoubtedly keep a close watch on the brand's future ambitions and achievements in the coming years.