TELICA Partners with JASP to Launch Next-Gen ESL Solutions in Japan

TELICA and JASP Collaboration for ESL in Japan

TELICA, a leading South Korean smart labeling solutions provider, is set to enhance its presence in the Japanese market by partnering with Japanese company JASP. This collaboration focuses on the rollout of next-generation Electronic Shelf Label (ESL) solutions, which aim to transform the retail landscape through comprehensive digital transformation, or retail DX.

The Need for Digital Transformation in Retail

The Japanese retail industry faces significant challenges, including a severe labor shortage, rising labor costs, frequent price changes, and the integration of online and offline sales channels. Increasingly, inflation and currency fluctuations are prompting more frequent price adjustments, making the traditional method of manually replacing paper price tags both time-consuming and costly.

Replacing printed price tags can take an average of 3 hours per change, with some updates even taking up to 9 hours. In contrast, implementing an ESL system allows retailers to update the prices of thousands of products in just 1 to 30 minutes. This efficiency not only enhances operational speed but also drives revenue growth.

The use of paper price tags can also lead to accuracy issues, as display errors occur 3% to 5% of the time, which can result in lost sales opportunities and customer disputes. ESL technology significantly enhances pricing accuracy, mitigating these risks effectively.

Enhancing Store Operations with ESL

For large retailers managing thousands of products, the ability to maintain real-time, accurate inventory and price information is critical. By adopting ESL technology, businesses can reallocate human resources previously spent on tag replacement to higher-value activities. Thus, ESL systems are recognized not merely as digital price displays, but as essential infrastructure that supports efficient and accurate store operations, rapidly gaining traction in global retail markets.

Implementing ESL technology enables retailers to achieve simultaneous cost savings and revenue increases, as seen with reduced operational hours transitioning from 3-9 hours for paper price changes to just 1-30 minutes for ESL updates. Additionally, ESL systems help minimize pricing errors, leading to fewer disputes and enhanced customer satisfaction.

Smart Retail ESL Capabilities

With the deployment of ESL, retailers can take advantage of diverse marketing strategies, such as dynamic pricing based on big data insights. ESL allows seamless synchronization of online and offline pricing, preventing customer attrition during price comparisons. Real-time management of inventory across warehouses and sales floors, including shopping carts, further enhances operational efficiency.

Furthermore, using Ultra-Wideband (UWB) technology, retailers can track customer locations, enabling the delivery of personalized digital coupons and loyalty programs. TELICA’s capabilities extend beyond ESL; the company offers solutions that integrate BLE (Bluetooth Low Energy) and various IoT technologies, creating a versatile smart labeling platform.

JASP: The Key to TELICA's Local Success

Through its partnership with JASP, a specialized Japanese trading company, TELICA is equipped to effectively penetrate the Japanese market. JASP’s expertise in sales, marketing, customer development, system integration support, and technical communication ensures that TELICA’s solutions are tailored to meet local demand. The collaboration is not only set to benefit retail entities but also target manufacturing, logistics, smart factory related sectors, thereby advocating digital transformation solutions across various industries.

Future of ESL Solutions in Japan

TELICA representatives state that ESL goes beyond mere digital price tags; it represents a full-fledged digital platform connecting all information within outlets in real-time. As the retail landscape evolves with the fusion of AI and IoT technologies, real-time information connectivity becomes essential for competitive advantage. TELICA aims to provide a secure environment for its Japanese clients to embrace digital transformation confidently, while continuing to establish itself as a global leader in smart labeling technology.

For more information, contact:
Company: JASP
Address: 401 Kasumigaseki Business Center, 3-7-1 Kasumigaseki, Chiyoda, Tokyo
Tel: 03-3508-4200
Email: [email protected]
Website: JASP