#United States #Wilmette #The Vibe #HIIT Training #Wilmette Fitness

The Vibe Fitness Expands in Wilmette

In a significant move to enhance the fitness experience in Wilmette, The Vibe, a leader in feel-good fitness, has opened a new studio, effectively tripling its size. This expansion comes in response to the soaring demand since its inception in 2023, reflecting a growing trend toward fitness solutions that prioritize enjoyment alongside effective workouts.

Founded by Lauren Edmonds, The Vibe has quickly made a name for itself by blending the personalized attention of one-on-one training with the energizing atmosphere of group classes. The studio has seen an impressive 190% increase in class offerings and a 150% growth in team members, a testament to its appeal among fitness enthusiasts. In just two years, more than 2,300 classes have been held, engaging over 36,000 participants drawn to its unique mix of HIIT, strength training, sculpting, and Pilates.

Edmonds expressed pride in the community’s response, stating, "The Vibe has grown in ways we're incredibly proud of, and as demand has expanded for our approach focused on form and fun, so has our need to expand capacity to serve more people." She highlighted the importance of tailoring workouts that are both safe and enjoyable, particularly as the new year is renowned for fitness resolutions, with January seeing approximately 12% of annual gym enrollments.

With the dawn of a new year, many individuals set fitness goals but encounter challenges maintaining consistency. Research indicates that nearly 14% of new members abandon their memberships by the end of February, and about 50% of January sign-ups discontinue within six months. The Vibe aims to counteract these trends by fostering a fun and supportive environment, motivating clients to sustain their fitness journeys beyond the initial enthusiasm.

The newly expanded facility will boast classes in two dedicated areas, allowing The Vibe to accommodate a larger, more diverse crowd. Edmonds noted, "We want our workouts to be places people look forward to coming to and where fitness feels fun, social, and sustainable." Personal training and small group sessions will also be available, focusing on individualized experiences.

As part of this expansion, The Vibe has welcomed Brent Locey, a prominent fitness pioneer from Chicago, to its team. An NASM-certified trainer and Precision Nutrition coach, Locey has an extensive background in athletics that he applies to enhance the potential of every participant. "My background in athletics allows me to elevate athletic potential in everyone," Locey commented. "The Vibe aligns with my mission to help everyone, at every fitness level, discover their inner athlete and have fun with fitness."

The new space is now located at 410 Ridge Road in Wilmette, and promisingly invites the community to experience classes with a complimentary first session offer. For valuable fitness advice and tips to kick-start a healthy year, you can also connect with The Vibe through their Instagram at @thevibe_fitness.

About The Vibe

The Vibe is pioneering the feel-good fitness movement by combining personalized training with the motivational spirit of group workouts. Drawing on decades of expertise in fitness and strength training, the studio tailors its HIIT classes to meet the individual needs of its community, ensuring that everyone feels empowered and capable of achieving their fitness goals. For more details, visit thevibefitness.com.