#Japan #Tokyo #Prosper #NBI Holdings #Furusato Partners

Introduction

On December 15, 2025, a new company named Furusato Partners was established, focusing on revitalizing local tourism in Japan. This initiative is a collaborative effort by PROSPER, NBI Holdings, and Showa Lease Co., Ltd., aimed at significantly contributing to the growth of tourism and local economies across various regions. The shared vision of fostering regional revitalization laid the foundation for this partnership, which has also been accompanied by the launch of the First Japanese Growth Support Fund in May 2023.

The Vision Behind Furusato Partners

The founding ethos of Furusato Partners is ingrained in the aspiration to revitalize local communities across Japan. NBI Holdings has been leading this mission with a commitment to enhancing regional economies since April 2025, during which they have invested approximately 20 billion yen into ryokans and hotels nationwide. Their goal is straightforward: to enrich the future of Japan through local revitalization. Using a real estate-based investment strategy, NBI Holdings envisions strong synergies when partnering with PROSPER, who emphasizes corporate investments centered on supporting local businesses.

Since the launch of the PROSPER Japanese Enterprise Growth Support Fund, PROSPER has already invested in 11 small and medium-sized enterprises focusing primarily on the hospitality sector. This collaborative effort aims to blend resources and expertise from both companies to enhance the potential for setting up a successful Real Estate Investment Trust (REIT) aimed at local revitalization.

The Ambitious Goals of the REIT

The goal of the Furusato Partners REIT is not just to generate profit but to broaden the long-term value created for local areas through partnerships with regional financial institutions. For instance, by collaborating with these institutions, Furusato Partners will allow them to invest directly into their respective regions, significantly fostering local growth and development.

To execute this strategy, the company will accept investments from regional financial institutions, helping each of these banks actively participate in local revitalization projects in conjunction with Furusato Partners. This innovative approach aspires to cultivate dynamic ecosystems in various locales, ensuring sustainable development.

Proposed Timeline

The timeline set forth for the creation of Furusato Partners and its associated goals is ambitious yet achievable. A step-by-step outline includes:

• - December 2025: Establishment of Furusato Partners
• - First Half of 2027: Formation of a bridge fund for the preliminary REIT
• - First Half of 2029: Commencement of REIT operations

Company Backgrounds

NBI Holdings Overview

NBI Holdings, located in Tokyo, focuses on real estate investment and the revitalization of local economies through significant investments. The company aims to create sustainable economic benefits while ensuring that communities thrive. The company's leader, Takaaki Kanaya, has extensive experience in real estate investments and has driven the company's vision towards local growth.

Key Details:

• - Capital: 500 million yen
• - Business Description: Real estate investment, financial services, regional revitalization
• - Established: 2020

PROSPER Overview

PROSPER stands out as an organization dedicated to promoting local economies through various investment strategies. Their mission to energize Japan is evident in their activities, particularly in the hospitality sector. Led by Yozo Tachibana, the company continues to pursue innovative ways to support regional revitalization.

Key Details:

• - Capital: 200 million yen
• - Business Description: Management of private equity funds, regional revitalization initiatives
• - Established: 2022

Showa Lease Overview

Showa Lease, another key player in this partnership, provides significant leasing services that contribute to regional economic health. Ensuring that communities have access to necessary equipment and services, Showa Lease plays a vital role in the overall strategy of promoting local economies.

Key Details:

• - Capital: 29.36 billion yen
• - Business Description: Comprehensive leasing services and various finance operations
• - Established: 1990

Conclusion

As Furusato Partners embarks on this exciting journey, the collaboration among these companies reflects a deep commitment to local revitalization in Japan. The establishment of a REIT centered around local tourism not only seeks financial returns but also aims to truly enhance the communities involved. By leveraging the strengths of each partner, Furusato Partners is poised to make a significant impact on the future of local economies throughout Japan.