Former Philadelphia Mayor Michael Nutter Takes a Stand Against Addiction with Loosid's New AI Initiative
In a groundbreaking initiative, former Philadelphia Mayor Michael A. Nutter is joining forces with Loosid, a leading clean and sober lifestyle brand, to address the urgent addiction crisis affecting Philadelphia and beyond. Announced on July 22, 2025, Nutter's involvement signifies a crucial step towards enhancing recovery support through technological innovation.
Loosid specializes in creating resources that promote a sober lifestyle and has recently unveiled its latest digital solution, SAM™—short for Sobriety and Addiction Mentor. This virtual mentor, now powered by artificial intelligence, aims to support individuals on their path to recovery by offering guidance tailored to each user's journey. SAM™ ensures that individuals can receive assistance at any time, thereby reducing the stigma associated with addiction and encouraging open conversations about recovery.
"Addiction comes with deep stigma and shame, making it hard for many to seek help," explains MJ Gottlieb, co-founder and CEO of Loosid. "We designed SAM™ to provide nonjudgmental, empathetic support, acting as a virtual companion that individuals can rely on around the clock. Mayor Nutter's leadership and commitment to public service are instrumental in bringing this crucial technology to those in need."
The goal is not only to offer support but also to shift addiction recovery from a reactive to a proactive approach. The integration of SAM™ AI into workplace environments, unions, and Employee Assistance Programs (EAPs) means that employees will have direct access to resources designed to help them maintain their sobriety. This could have a significant impact on productivity in the workplace, as addiction-related issues contribute to substantial economic losses annually, estimated at over $1.45 trillion.
Nutter is particularly passionate about addressing the persistent challenges of addiction in cities like Philadelphia, highlighted by the ongoing crisis related to fentanyl, especially in neighborhoods like Kensington. The former mayor notes, "Cities across the nation grapple with the immense consequences of addiction—not just for the individuals suffering but also for families, communities, and the workforce. My involvement with Loosid is an opportunity to extend support to those on their recovery journeys."
Loosid’s commitment extends beyond the development of SAM™. The brand has established a comprehensive lifestyle ecosystem designed to aid individuals embracing sobriety. The Loosid Sober App has amassed a community of over 350,000 members and offers various resources, from sober dating to daily gratitude practices.
Additionally, the Loosid Sober Shop provides a platform for members to purchase sober merchandise, including apparel and inspirational items, while the Loosid Marketplace offers exclusive discounts on numerous sobriety and wellness products. This collective effort creates a robust environment for individuals seeking to navigate their recovery and rebuild their lives after addiction.
As Loosid prepares to deploy SAM™ AI in cooperation with workplace programs, the organization hopes to break down barriers and foster a supportive culture around addiction recovery. With Michael Nutter's expertise and advocacy, Loosid is positioned to make a significant impact in Philadelphia and beyond, promoting a healthier, more productive society free from the shackles of addiction.
In summary, the collaboration between former Mayor Nutter and Loosid marks a progressive stride in addressing addiction through innovative technology. This initiative not only seeks to provide empathetic support but also aims to change the narrative surrounding addiction, focusing on recovery and positive life changes. By prioritizing addiction support and harnessing the power of AI, Loosid sets out to reshape the landscape of recovery for countless individuals across the nation.
Loosid specializes in creating resources that promote a sober lifestyle and has recently unveiled its latest digital solution, SAM™—short for Sobriety and Addiction Mentor. This virtual mentor, now powered by artificial intelligence, aims to support individuals on their path to recovery by offering guidance tailored to each user's journey. SAM™ ensures that individuals can receive assistance at any time, thereby reducing the stigma associated with addiction and encouraging open conversations about recovery.
"Addiction comes with deep stigma and shame, making it hard for many to seek help," explains MJ Gottlieb, co-founder and CEO of Loosid. "We designed SAM™ to provide nonjudgmental, empathetic support, acting as a virtual companion that individuals can rely on around the clock. Mayor Nutter's leadership and commitment to public service are instrumental in bringing this crucial technology to those in need."
The goal is not only to offer support but also to shift addiction recovery from a reactive to a proactive approach. The integration of SAM™ AI into workplace environments, unions, and Employee Assistance Programs (EAPs) means that employees will have direct access to resources designed to help them maintain their sobriety. This could have a significant impact on productivity in the workplace, as addiction-related issues contribute to substantial economic losses annually, estimated at over $1.45 trillion.
Nutter is particularly passionate about addressing the persistent challenges of addiction in cities like Philadelphia, highlighted by the ongoing crisis related to fentanyl, especially in neighborhoods like Kensington. The former mayor notes, "Cities across the nation grapple with the immense consequences of addiction—not just for the individuals suffering but also for families, communities, and the workforce. My involvement with Loosid is an opportunity to extend support to those on their recovery journeys."
Loosid’s commitment extends beyond the development of SAM™. The brand has established a comprehensive lifestyle ecosystem designed to aid individuals embracing sobriety. The Loosid Sober App has amassed a community of over 350,000 members and offers various resources, from sober dating to daily gratitude practices.
Additionally, the Loosid Sober Shop provides a platform for members to purchase sober merchandise, including apparel and inspirational items, while the Loosid Marketplace offers exclusive discounts on numerous sobriety and wellness products. This collective effort creates a robust environment for individuals seeking to navigate their recovery and rebuild their lives after addiction.
As Loosid prepares to deploy SAM™ AI in cooperation with workplace programs, the organization hopes to break down barriers and foster a supportive culture around addiction recovery. With Michael Nutter's expertise and advocacy, Loosid is positioned to make a significant impact in Philadelphia and beyond, promoting a healthier, more productive society free from the shackles of addiction.
In summary, the collaboration between former Mayor Nutter and Loosid marks a progressive stride in addressing addiction through innovative technology. This initiative not only seeks to provide empathetic support but also aims to change the narrative surrounding addiction, focusing on recovery and positive life changes. By prioritizing addiction support and harnessing the power of AI, Loosid sets out to reshape the landscape of recovery for countless individuals across the nation.
Topics Health）
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