Mochida Koshihikari Launches Apparel Brand 'Moturé' with Unique Fashion Values

Mochida Koshihikari Launches 'Moturé'

In an exciting development for the fashion scene, Mochida Koshihikari has partnered with SUPER MARKIT Co., Ltd. to launch her new apparel brand, 'Moturé'. This innovative brand aims to break free from conventional fashion norms, providing designs that enhance individuality and comfort for everyone.

Scheduled for an official launch on May 17, 2026, 'Moturé' will also feature its first event, 'Mochi Fes vol.1,' at HOW’z Harajuku’s 'Harakadō'. With a mission to change the world through humor, both companies are collaborating closely to bring this vision to life.

The Philosophy Behind 'Moturé'

Rooted in the concept of “More True = Be Yourself,” Mochida's initiative reflects her desire to deliver moments of genuine self-expression through clothing. Her approach challenges traditional fashion standards by offering a varied size range from M to 5L, emphasizing a chic mix of adult girly styles infused with contemporary trends.

Mochida expresses her vision by stating, "I want 'Moturé' to empower individuals to feel comfortable and authentic through fashion. Style is not only a reflection of who we are but also a source of confidence and endless possibilities. My goal is to create pieces that encourage everyone to embrace their uniqueness, removing insecurities about size or suitability."

This commitment to inclusivity ensures that no one feels left out or apprehensive about their fashion choices. At the heart of 'Moturé' is a promise to celebrate diversity and encourage wearers to appreciate their body image.

Event Details: 'Mochi Fes vol.1'

To celebrate the brand's launch, an exclusive event, 'Mochi Fes vol.1,' will be hosted:

- Date: May 17, 2026
- Venue: HOW'z Harajuku 'Harakadō', 3rd Floor, Tokyo
- Doors Open: 13:00 / Event Starts: 13:30
- Special Appearances: Mochida Koshihikari and guest idol Torigoe
- Ticket Price: ¥4,000 (includes one drink, snacks, and an exclusive event sticker)

Tickets can be reserved through a Google Form linked on the official website. Be sure to secure your spot at this unforgettable celebration of fashion and individuality.

About Mochida Koshihikari

Born on April 18, 1994, in Miyagi, Mochida Koshihikari has charmed audiences with her vibrant personality and relatable presence across various entertainment platforms, including variety shows and talk programs. As the host of her popular YouTube channel, she shares insights on makeup and fashion, promoting a positive lifestyle while encouraging viewers to embrace their authentic selves.

Her journey from an entertainer to a creative director in the fashion industry marks a significant leap, one that is sure to resonate with many. By channeling her creativity into 'Moturé,' she continues to inspire her audience to step outside society's rigid beauty standards and find joy in self-expression through fashion.

The Path Ahead for 'Moturé'

As the launch date approaches—May 17, 2026, at 14:00—further details about the brand and product offerings are set to be unveiled. This is just the beginning for Mochida Koshihikari, whose vision for 'Moturé' promises to make a lasting impact in the world of fashion as a celebration of individuality.

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Collaboration with Shochiku Geino

SUPER MARKIT, based in Tokyo's Nihonbashi, excels at creating original goods and event management. The collaboration with Shochiku Geino, a leading talent agency in Japan, is aimed at blending traditional and contemporary entertainment to bring fresh ideas to the public.

Mochida Koshihikari's venture into fashion is set to be a noteworthy and exciting project to watch. Don't miss your chance to experience the unique blend of comfort, style, and authenticity that 'Moturé' promises to deliver.