#United States #New York #Ulta Beauty #DECORTÉ #Liposome

DECORTÉ's Exciting New Partnership with Ulta Beauty

Bringing Japanese Skincare to America

DECORTÉ, the renowned Japanese skincare brand, has embarked on an exciting new venture in collaboration with Ulta Beauty, widely recognized as a leading cosmetics retailer in the U.S. This partnership will make DECORTÉ’s celebrated Liposome skincare collection available in 400 Ulta Beauty locations nationwide, starting November 1, 2026. This move is not only significant for DECORTÉ, as it marks a key step in expanding its presence in the U.S. market, but it also opens the doors for American beauty enthusiasts to experience authentic Japanese skincare innovations firsthand.

The Power of Liposome Technology

At the heart of this collection is the acclaimed Liposome Advanced Repair Serum, a product that has gained massive popularity in Japan, being recognized as the country’s number one selling serum. The serum is powered by DECORTÉ’s proprietary Multi-Layered Bio-Liposome Technology, which steadily releases hydration and essential nutrients to the skin, promoting a luminous and youthful appearance.

Since its inception in 1992, DECORTÉ’s Liposome series has built a legacy based on decades of skincare research and a deep understanding of consumer needs. This innovative technology transforms the way skincare is delivered, underpinning the effectiveness and exceptional quality that DECORTÉ is known for today.

A Milestone in U.S. Expansion

The partnership is a milestone for both DECORTÉ and Ulta Beauty, especially as DECORTÉ plans to further widen its reach in February 2027 by expanding the availability of its iconic Liposome Advanced Repair Serum to an additional 1,200 Ulta Beauty stores nationwide. This expansive rollout is set to capture the attention and interest of a broader American audience searching for high-quality skincare options.

Cherry Wen, the President and CEO of KOSÉ America (the parent company of DECORTÉ), expressed her excitement about this partnership, emphasizing the brand’s goal of introducing American consumers to the unique science and heritage that defines DECORTÉ.

“For over three decades, DECORTÉ's Liposome has earned a devoted following in Japan and across Asia, with generations of loyal consumers who return to the product time and time again. This partnership with Ulta Beauty is incredibly significant as we aim to showcase one of Japan's most cherished skincare innovations to a wider audience in the U.S.,” stated Wen.

A Global Beauty Philosophy

The collaboration also highlights the rising interest in global beauty philosophies among American consumers. Ulta Beauty has recognized a growing trend where beauty enthusiasts are looking for unique global brands that offer extraordinary formulations and effective results. Lisa Tamburello, Vice President of Merchandising at Ulta Beauty, mentioned,

“Our guests are increasingly looking globally for what’s next in beauty. DECORTÉ is a perfect example, bringing a sophisticated approach to skincare.”

With this partnership, both DECORTÉ and Ulta Beauty aim to curate a retail experience that allows customers to discover effective international skincare products while benefiting from informative and engaging customer service.

What to Expect from DECORTÉ

As DECORTÉ’s Liposome skincare collection becomes available in Ulta Beauty stores, customers can expect to encounter a brand steeped in rich tradition and innovative science. With the unique sensorial experience that DECORTÉ offers, including luxurious textures and pleasurable application processes, U.S. consumers will be introduced to a new standard of skincare. Shoppers can explore DECORTÉ’s offerings both in stores and online at Ulta’s website.

This exciting partnership is set to inspire a new wave of skincare enthusiasts eager to discover what Japanese beauty has to offer. As DECORTÉ continues to innovate and expand in the U.S. market, one thing is clear: the future of skincare is looking incredibly promising.

About DECORTÉ

Founded in 1970 by Kozaburo Kobayashi, DECORTÉ has established itself as a pioneer in advanced skincare research, providing consumers with high-quality products that blend art, science, and tradition. The brand is synonymous with excellence, emphasizing superior technology and sensorial textures, garnering a devoted following worldwide.