#Japan #Tokyo #Suntory #Kazunari Ninomiya #Kodawari Sakaba

Kazunari Ninomiya Takes Center Stage in New Kodawari Sakaba TV Commercial

Starting February 6, 2025, Suntory will kick off a new television commercial titled "Ah, That Master’s Sakaba," featuring actor Kazunari Ninomiya. This ad celebrates the renewed versions of "Kodawari Sakaba's" Lemon Sour and Tako High, both favorites for drink enthusiasts across Japan.

The Kodawari Sakaba brand is dedicated to capturing the essence of beloved flavors from local bars, making it easy to enjoy these drinks at home. The reimagined Lemon Sour and Tako High products aim to solidify their place as traditional, widely loved drinks in Japan.

Ninomiya's unique blend of genuine sincerity and playful charm makes him the perfect representation of the brand's values of quality and enjoyable drinking time. The commercial showcases him in the role of a dedicated master, passionately serving his signature Lemon Sour and Tako High at a lively bar setting as celebratory moments unfold around him.

CM Storyline

Ah, That Master’s Sakaba (15 seconds)

Set in a warm and bustling environment, the commercial opens with Ninomiya, dressed in a headband and apron, preparing drinks with utmost seriousness in the background. Speaking passionately to patrons seated at the bar, he reveals his dedication to crafting the perfect drinks. With confidence, he serves the carefully made Lemon Sour and Tako High, earning delighted reactions from regular customers who exclaim, "You did it!" Ninomiya's triumphant expression is something viewers won’t want to miss. The final shot includes him standing by the bar's entrance, affirming the brand's name with a proud statement.

Behind the Scenes

On the day of filming, Ninomiya arrived in full character, setting a light-hearted atmosphere on set while easily adapting to the director's requests. He thoughtfully adjusted his expressions and pacing, suggesting multiple variations even within the same scene, showcasing his commitment to quality storytelling. The crew felt a collective camaraderie during filming, creating a lively, harmonious environment that contributed to a delightful shooting day.

CM Overview

• - Title: Ah, That Master's Sakaba (15 seconds)
• - Featured Artist: Kazunari Ninomiya
• - Release Date: February 6, 2025
• - Broadcast Area: Nationwide Japan

The commercial can also be viewed on Suntory's official YouTube channel: Watch Here

Interview Highlights with Kazunari Ninomiya

Q: What are the highlights of this commercial?

I think the setting of a bar master allows for a bright, cheerful impression of the drinks. There’s a sincere effort in conveying the joy of the Kodawari Sakaba experience.

Q: Can you share your thoughts on the renewed Kodawari Sakaba drinks?

The flavors are sharper and more enjoyable than ever. The Lemon Sour embodies a classic bar experience, while the Tako High offers a refreshing citrus aroma that's appealing to all.

Ninomiya finds that drinking with friends truly enhances the flavor of the moment, creating lasting memories associated with each sip.

Q: What qualities contribute to the appeal of a product?

To me, it comes down to genuine passion for what you offer. If we show love for our product, it resonates with others. It forms an essential part of our experience with customers.

Q: Any final thoughts for viewers?

I hope everyone enjoys the joy of sharing drinks with friends and experiences life together, using the Kodawari Sakaba drinks as a backdrop to those moments. Enjoy the commercial!

Product Information

Founded in 2018, the Kodawari Sakaba brand aims to make home drinking richer and more enjoyable. The recent relaunch promises enhanced flavors while retaining beloved characteristics, utilizing a special blend of three shochus.

The updated packaging takes inspiration from the brand's offerings, reinforcing its identity as a beloved bar choice. The products will gradually roll out from mid-December 2025 nationwide.

Find out more on the Kodawari Sakaba website: Suntory